Present landing page information in a question-and-answer style

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Landing Page Examples_EnjoyMe BOX

The example of the Enjoy me box company shows that the promotion of applications through a one-pager can be made original by asking a question about the product and immediately giving an loadrunner protocol list answer to it. What is Enjoy me box? What is its price? The answers are simple and obvious

Use sales headlines
Landing page examples_furniture for pharmacies

A quality landing page title contains one advertising offer. When laying out, be sure to use h1 and h2 tags. It is advisable to include keywords in the titles.

An example of a landing page for the Tandem West company shows how to emphasize the benefits of a purchase using just one title.

Create two calls to action that reinforce each other.
Landing page examples_CASCO

At first glance, there is nothing unusual in the landing page of the company "Prosto CASCO" . However, on this landing page, in the visitor's field of vision, there are two calls to action at once - "Find out the cost" and "Select CASCO".

By clicking on these buttons, the client shows primary interest, but not readiness to proceed to a direct purchase. However, such involvement can be used by the company to develop cooperation.

Create quality sales text for your landing page
Landing Page Examples_Green Captain

It is the text (not the images) that should be the basis of a quality landing page. Without prepared text content, you cannot take on the design of a one-page site.

A first-class text is distinguished by the following properties:

Know your target audience. A specific example of your ideal customer will help you understand how exactly to market your product to them.

Relevance . To write a good text, you need to know everything about marketing and sales psychology.

Stimulation of communication. When a client searches for a certain product, queries thematically related to the main one arise in his head. This means that the answers should be logically contained in your text. Fill your content with such answers as much as possible. The number of characters should not stop you.

Recommended articles on this topic:
One-page website: how to create and promote

Website design development: from choosing a style to getting a layout

Lead Magnet: How to Attract More Clients

Long texts are not always bad if:

Your product is complex and unfamiliar to the visitor. It is difficult to explain to a newbie what a synchrophasotron is. Your text should not only tell in detail about the product and demonstrate its advantages, but also encourage the client to make a purchase.

The product has a high price. To turn a visitor into a client, use all the superpowers of the landing page: reviews, guarantees, cases, discounts, post-warranty service, gifts.

And again, the merciless facts of statistics: no matter how high-quality the text of your landing page is, 70% of visitors will not read it to the end. This means that you need to “hook” the remaining 30%.

One of the best examples of a landing page in Russian is the page of the company "Green Captain" , which talks about the benefits of fertile soil.

Don't post anything extra on your landing page.
Landing Page Examples_Karate

An example of a landing page for the children's school "Karate-do-Shito-ryu Seishukan" can also be considered one of the most successful. The point is the lack of unnecessary information. A high-quality call to action and an impressive image of a child "work" to attract attention.

At the bottom of the page you can find information about the school's achievements, its teachers, parent reviews, and there is also a section with training videos.