When choosing a method for distributing a questionnaire, it is recommended to proceed from the size of the respondent base . If we are talking about a large sample, it is better to turn to the capabilities of an online panel, collecting the opinions of all potential consumers of the product or only subject matter experts, that is, organizing specialized panels. Responses to online surveys are paid at a certain rate.
If you have your own client base with email addresses, it makes sense to conduct a survey by sending emails . Companies that run groups on social networks distribute surveys by publishing special posts.
Targeted or contextual advertising is an inexpensive and effective way to attract respondents to a website . You can encourage users who have completed an online survey with a specially designed offer - a discount, promotion, bonus. When selecting a target audience, they proceed from the characteristics inherent in potential consumers of the product.
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If the results of distributing questionnaires via one channel do not meet the expectations of the survey organizer, it is logical to increase their number . For example, the percentage of letters opened in an electronic mailing is low - this means it is worth connecting a set of respondents through social networks or contextual advertising.
Analysis of online survey results
The duration of the survey depends on the type of research. Personal marketing surveys or telephone responses take less time than sending questionnaires by e-mail or collecting information by observation. But in any case, when organizing a survey, it is necessary to establish clear time frames. Excessive protractedness of this marketing event will lead to problems with comparability of responses and a breach of confidentiality.
At the first stage, the date and time of collecting information from respondents are set. The reliability of the survey results directly depends on compliance with the specified deadlines for conducting the online survey. In order to achieve maximum response from respondents, it is necessary to ensure comfortable conditions for those answering the survey questions.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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Once all the parameters for collecting information are detailed, work begins on directly obtaining the opinions of the target audience representatives. All responses are recorded in a specially designed reporting form for subsequent study.
Analysis of the information collected during the online survey allows us to assess the market situation, consumer attitudes towards the product and determine further ways of its promotion. The results of the marketing research in the form of a final report are presented to the company's management to develop adequate measures.
A carefully prepared and competently conducted online survey provides the company with the basis for making strategic and tactical decisions regarding further development of the brand.