What is the principle by which all analytics tools work?
Posted: Tue Jan 28, 2025 5:23 am
All information here is a hierarchy: hits, sessions, users. It does not matter from what source the indicators are obtained, a website, a mobile application or a terminal can act in this role - the system always operates the same way.
To understand the principle of operation of data analytics tools, it is necessary to imagine all parts of this sequence, the principle of their correlation with each other. Let's start with loan officer email list the bottom step - hits, and then gradually move on to higher ones.
Hits
This is the simplest unit of data in analytics. A hit is how information is sent to a server. A hit is a request for a small image file. To clarify, a file request is how a website or application sends information to a server.
Hits
There are different types of hits:
Page views . Information about this component is most often generated automatically. This indicator is one of the basic metrics.
Note that the latter is used to obtain a number of other metrics, such as “number of pages viewed per visit”, “average time spent on page”.
Events . This is a kind of counter. It allows you to measure how often a visitor interacts with a certain block of the site.
If information is collected automatically when viewing pages, this part of the hierarchy requires manual configuration. To do this, it is necessary to mark a certain human action as an event. For example, clicking on a button, scrolling, etc., this will be an indicator of the guest's interaction with the content.
Transaction . Information about this action is sent to the server after the e-commerce transaction is completed by the user. You will have to set up the collection of such information in e-commerce yourself. It is also possible to send all data, including about the product (ID, color), about the transaction itself (delivery, taxes, payment option, etc.)
Social hit . It displays actions such as clicking on the "tweet", "+1" or "Like" icons. This feature will help you find out whether portal guests have used these buttons. We remind you that the hit is configured manually.
Custom user time is a convenient method of measuring the time between two actions of a guest on the site. So you can find out the period between the page loading and the click. But in this case, you will need additional code.
Hits of all types are sent using a tracking code depending on the subject of analysis. When such work is carried out with a website, the javascript code analytics.js is used. In the case of a mobile application (on iOS or Android) - SDK.
The essence of all hits is the same. They represent a request for an invisible image, including a specific characteristic (for example, utm tags).
To understand the principle of operation of data analytics tools, it is necessary to imagine all parts of this sequence, the principle of their correlation with each other. Let's start with loan officer email list the bottom step - hits, and then gradually move on to higher ones.
Hits
This is the simplest unit of data in analytics. A hit is how information is sent to a server. A hit is a request for a small image file. To clarify, a file request is how a website or application sends information to a server.
Hits
There are different types of hits:
Page views . Information about this component is most often generated automatically. This indicator is one of the basic metrics.
Note that the latter is used to obtain a number of other metrics, such as “number of pages viewed per visit”, “average time spent on page”.
Events . This is a kind of counter. It allows you to measure how often a visitor interacts with a certain block of the site.
If information is collected automatically when viewing pages, this part of the hierarchy requires manual configuration. To do this, it is necessary to mark a certain human action as an event. For example, clicking on a button, scrolling, etc., this will be an indicator of the guest's interaction with the content.
Transaction . Information about this action is sent to the server after the e-commerce transaction is completed by the user. You will have to set up the collection of such information in e-commerce yourself. It is also possible to send all data, including about the product (ID, color), about the transaction itself (delivery, taxes, payment option, etc.)
Social hit . It displays actions such as clicking on the "tweet", "+1" or "Like" icons. This feature will help you find out whether portal guests have used these buttons. We remind you that the hit is configured manually.
Custom user time is a convenient method of measuring the time between two actions of a guest on the site. So you can find out the period between the page loading and the click. But in this case, you will need additional code.
Hits of all types are sent using a tracking code depending on the subject of analysis. When such work is carried out with a website, the javascript code analytics.js is used. In the case of a mobile application (on iOS or Android) - SDK.
The essence of all hits is the same. They represent a request for an invisible image, including a specific characteristic (for example, utm tags).