The streamer was playing the game League

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Ninja Teams Up with G FUEL | NINJA x G FUEL Between March and April, G Fuel announced some details about the launch of its new drink, and in June there was a boom in the search for the streamer’s drink in the United States of America, as we can see in the Google Trends graph: Now, the brand has Ninja in its Gamma team of digital influencers like PewdiePie, Byndo Gehk and even Miss Marvel actor Matt Lintz. 4. Nissin Lamen Pokimane, another successful streamer on Twitch, with over 9 million followers, showed how easy it is to prepare Nissin Cup Noodles.


Of Legends to 11,000 followers when she prepared Cup Noodles. The brand consolidated itself email list ukas a brand associated with the streamer’s community and was certainly able to use this Marketing move to gain new potential customers. Credits: topseos.com 5. Kellogg’s and Tony, the tiger You don’t necessarily need to work with streamers to build your strategy on Twitch — some brands choose to build their own channels and make their own content. That’s exactly what Kellogg’s (from Frosted Flakes cereal) did by launching a channel hosted by its mascot, Tony the Tiger — investing not only in the streaming strategy but also with virtual influencers (a rising trend that is growing with the Metaverse).



On August 19, Tony made his first live performance on the platform as a host. The character challenged other streamers like GoldGlove, BigCheese, and Chrissy to play Fall Guys with Khleo Thomas, an actor who streams in his free time. Kellogg’s was the first global brand to use Twitch to transform their mascot into a player who interacts with real people. Amazing, huh? This is probably just the beginning for Tony on Twitch! Credits: Twitch These are just some of the brands that have already campaigned on Twitch.