Examples of design thinking results
Posted: Tue Jan 28, 2025 5:59 am
Healthcare is no exception. Especially now it is going through hard times: the state's expenses for maintaining medical institutions are growing, as are the prices for services in clinics. Many countries around the world are already thinking about how to make medicine more accessible without losing quality.
One of the family clinics in Venice implemented a solution that allowed providing affordable and high-quality medical care to children from low-income families. This was to solve not only financial difficulties, but also issues of transportation, as well as overcoming language barriers. The main thing was that the services were accessible to low-income families. The focus was shifted from profit to health. Project thinking helped to eliminate the existing shortcomings of the system.
Examples of design thinking results
To help you get a feel for the idea of design thinking, let's look at some examples that will not leave you indifferent.
Solution of yellow arrow balls
S-Oil is a Korean petrol company slovenia email list that set an ambitious goal to become a leader in its industry. Time and money were limited, which certainly made the task more difficult. In addition, there was quite a tough competition in the market. But they had one clear advantage - they knew the basics of design thinking.
The company conducted a survey of motorists, as a result of which the most problematic issues were identified. It turned out that in order to find a free parking space, each car owner drives an extra 15 km per month, winding additional circles around the parking lot. "What does this have to do with the sale of gasoline?" - you ask. Directly - nothing. But the company wanted to show concern for its customers. S-Oil came up with an inexpensive solution to this problem: yellow arrow balls that pointed to free parking spaces.
Thus, S-Oil Corporation became the second largest oil and gas company in South Korea, solving one of the main problems of car owners, increasing sales and establishing itself as a company that cares about the environment and natural resources.
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Quest during MRI examination
Anyone who has ever undergone an MRI examination will not lie that this procedure is not pleasant. Loud and unexpected sounds can frighten even an adult, not to mention a child. A group of researchers has implemented a project that makes an MRI examination look like an exciting quest.
In one of the Pittsburgh hospitals, each MRI machine was transformed into an exciting attraction - a pirate ship, an underwater kingdom or a rocket. Now children are happy to undergo examinations. Doctors even reduced the distribution of sedatives by 20%. This did not require redesigning the already expensive medical equipment.
New digital space for Tele2
Russian mobile operator Tele2 decided to update its website. But the task was not only in technically changing the pictures. The team decided to scale up and, using design thinking tools, create a new digital space. They began to study and monitor subscribers: how they act on the Internet, how they make purchases, register in personal accounts. In addition, the contractor did not lose sight of the wishes of the customer's representatives. After the research, the interests of both parties were taken into account. This is how the synergy of the opinions of subscribers and businesses was achieved.
One of the family clinics in Venice implemented a solution that allowed providing affordable and high-quality medical care to children from low-income families. This was to solve not only financial difficulties, but also issues of transportation, as well as overcoming language barriers. The main thing was that the services were accessible to low-income families. The focus was shifted from profit to health. Project thinking helped to eliminate the existing shortcomings of the system.
Examples of design thinking results
To help you get a feel for the idea of design thinking, let's look at some examples that will not leave you indifferent.
Solution of yellow arrow balls
S-Oil is a Korean petrol company slovenia email list that set an ambitious goal to become a leader in its industry. Time and money were limited, which certainly made the task more difficult. In addition, there was quite a tough competition in the market. But they had one clear advantage - they knew the basics of design thinking.
The company conducted a survey of motorists, as a result of which the most problematic issues were identified. It turned out that in order to find a free parking space, each car owner drives an extra 15 km per month, winding additional circles around the parking lot. "What does this have to do with the sale of gasoline?" - you ask. Directly - nothing. But the company wanted to show concern for its customers. S-Oil came up with an inexpensive solution to this problem: yellow arrow balls that pointed to free parking spaces.
Thus, S-Oil Corporation became the second largest oil and gas company in South Korea, solving one of the main problems of car owners, increasing sales and establishing itself as a company that cares about the environment and natural resources.
Read also!
"Marketing Tips: How to Show That Your Product is the Best"
Read more
Quest during MRI examination
Anyone who has ever undergone an MRI examination will not lie that this procedure is not pleasant. Loud and unexpected sounds can frighten even an adult, not to mention a child. A group of researchers has implemented a project that makes an MRI examination look like an exciting quest.
In one of the Pittsburgh hospitals, each MRI machine was transformed into an exciting attraction - a pirate ship, an underwater kingdom or a rocket. Now children are happy to undergo examinations. Doctors even reduced the distribution of sedatives by 20%. This did not require redesigning the already expensive medical equipment.
New digital space for Tele2
Russian mobile operator Tele2 decided to update its website. But the task was not only in technically changing the pictures. The team decided to scale up and, using design thinking tools, create a new digital space. They began to study and monitor subscribers: how they act on the Internet, how they make purchases, register in personal accounts. In addition, the contractor did not lose sight of the wishes of the customer's representatives. After the research, the interests of both parties were taken into account. This is how the synergy of the opinions of subscribers and businesses was achieved.