This is a customer who has high expectations of brands, who wants to be known and understood, who expects the brand to be aligned with their needs and to provide value. Above all, they expect to be served immediately and through their preferred means of communication.
A Zendesk study on Customer Experience Trends 2021 revealed that 75% of customers will buy more from a business that offers a good experience (CX) and that 64% of customers started using a new service channel in 2020 .
In this context, the way you interact japan telegram with consumers cannot remain the same. Companies must work with a customer focus and build long-lasting relationships based on understanding their needs and expectations.
To achieve this, it is important to have the appropriate tools for this objective. An omnichannel platform works with concepts such as integration, speed of response, 24/7 availability, among other attributes that help provide superior service. Discover in this post how to choose the best omnichannel platform for your business, which allows you to integrate all communication channels and improve your customer's experience .
What is an omnichannel strategy?
The omnichannel strategy is based on the premise that the customer must be at the center of the company's communication channels. It consists of the integration and coherence between the channels and platforms that the company has available, to guarantee the customer a personalized experience , regardless of their device or preferred medium.
In the following video, we show you how Zendesk's omnichannel strategy works.