Web conversion: no effort, no reward
Posted: Tue Jan 28, 2025 6:14 am
Have you already found the right partner to work side by side with in your online business? Great! Now it's time for that travel companion to learn a series of variables so that he or she can also help you increase your website's conversion rate:
Detect and implement KPIs. Depending on your business model and the stage of development at which the partner is, he or she will have to measure certain variables. For example: when dealing with a startup, the objective may be to attract new users by all possible means and measure which channels are the most appropriate. However, for a business that is already consolidated in the market, the objective may be to retain existing customers rather than attract new ones.
Turning data into relevant information. Sometimes we have access to too much data and we don't know how to interpret it and turn it into information of interest. The partner is there to help us identify the data that really interests us so that we can transform it into readable and simplified information, as well as knowing how to use big data tools if necessary.
Analyze the information about the visits. At this point, the partner will have to help you with aspects such as web analytics focused on conversion. This is a critical point, since it is vital to use measurement tools morocco phone number data such as Google Analytics and similar, but also to know tools such as Hotjar, Lucky Orange... It is interesting to break down the information about the visits in detail to learn more about what they do on the website, conversion funnels, needs and interests...
Make changes to your website. Once all the information has been analysed, the partner will identify the errors that they have found on your website. Depending on the level of experience your partner has, they will be able to give you a series of guidelines for your business to make improvements to your website. For example: giving greater visibility to data such as the contact telephone number, improving the contact form for your customers, simplifying the purchasing process... these are basic aspects that we sometimes do not take into account or that we have not detected, since the website is very much seen by ourselves. Therefore, it is interesting that, for example, they give us a different view of the purchasing process, which identifies the buyer and generates changes to the website based on a customer journey and one or several specific buyer personas, among other aspects.
You have to surround yourself with the best to achieve conversion! This is true for any online business looking to grow in its sector. By rowing, together with the help of your partner, in the same direction, your company's objectives will be met in the short term.
The keys are in commitment, effort and motivation!
Detect and implement KPIs. Depending on your business model and the stage of development at which the partner is, he or she will have to measure certain variables. For example: when dealing with a startup, the objective may be to attract new users by all possible means and measure which channels are the most appropriate. However, for a business that is already consolidated in the market, the objective may be to retain existing customers rather than attract new ones.
Turning data into relevant information. Sometimes we have access to too much data and we don't know how to interpret it and turn it into information of interest. The partner is there to help us identify the data that really interests us so that we can transform it into readable and simplified information, as well as knowing how to use big data tools if necessary.
Analyze the information about the visits. At this point, the partner will have to help you with aspects such as web analytics focused on conversion. This is a critical point, since it is vital to use measurement tools morocco phone number data such as Google Analytics and similar, but also to know tools such as Hotjar, Lucky Orange... It is interesting to break down the information about the visits in detail to learn more about what they do on the website, conversion funnels, needs and interests...
Make changes to your website. Once all the information has been analysed, the partner will identify the errors that they have found on your website. Depending on the level of experience your partner has, they will be able to give you a series of guidelines for your business to make improvements to your website. For example: giving greater visibility to data such as the contact telephone number, improving the contact form for your customers, simplifying the purchasing process... these are basic aspects that we sometimes do not take into account or that we have not detected, since the website is very much seen by ourselves. Therefore, it is interesting that, for example, they give us a different view of the purchasing process, which identifies the buyer and generates changes to the website based on a customer journey and one or several specific buyer personas, among other aspects.
You have to surround yourself with the best to achieve conversion! This is true for any online business looking to grow in its sector. By rowing, together with the help of your partner, in the same direction, your company's objectives will be met in the short term.
The keys are in commitment, effort and motivation!