And some general recommendations regarding setting up advertising for an online store:
Actively use dynamic advertising formats such as smart banners, shopping campaigns, dynamic ads and remarketing. They require less routine actions during preparation and simplify the launch of the entire PR campaign. But remember that first you need to prepare a product feed or take some steps to optimize the site so that it meets the requirements of search engines and you can launch dynamic advertising.
Think through the structure of your account and nursing homes email list each campaign right away. It should be clear and distinct: each product has its own ad, each category has its own campaign. Then you won’t get confused by the numerous keys, you’ll set up the PR process correctly, and you’ll be able to analyze the effectiveness of your online store’s contextual advertising without any problems.
You need to create separate campaigns for each city where your company delivers orders. Don't be surprised by the different cost of a lead and click for each region: in the capital they will clearly be more expensive than in the Tver region.
Is your contextual advertising budget limited? Avoid high-frequency phrases — they provide a very modest conversion with a ruinous cost per click. Your choice is low-frequency keywords (or, at worst, individual high-frequency words).
To analyze the popularity of certain products in real time, install Google Analytics and Yandex.Metrica counters on your website and set up these systems. Then you can easily determine which advertising channels bring the most traffic to your online store and identify target audience segments for remarketing.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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SEO promotion of online store
SEO is a systematic effort to bring a website to the top of search engines, and ultimately to receive organic traffic from search. To do this, you need to be present on the first pages of search results, and not in the form of contextual advertising. Here are some tips for those who want to advertise their online store using SEO technologies.
SEO promotion of online store
Step 1: Determine the level of competition in your niche.
There are very competitive topics, and it is unlikely that you will be able to bring a new resource to the top of search in them. Do not count on this and better save your budget.
But you shouldn't despair even in this case. Focus your efforts on other methods of promoting your store on the Internet: through low-frequency queries, contextual advertising with narrow targeting, social networks, word of mouth, in the end.
Step 2: Form a semantic core.
The semantic core is a list of all phrases and words that could hypothetically become search queries by which people will search for you on the Internet.
Write them all down and divide them into several groups. Then link each one to the content of different categories and pages of the site: include them in articles, meta tags, product descriptions. This will give search engines a signal that they should show a page of your resource for these queries.
But before optimizing content and tags, remove all unnecessary things from the core, namely stop words (those queries that are not targeted for your online store). For example, cities to which you do not deliver goods; the word "free". And do not forget to distribute the components of the core into thematic clusters.
Step 3: Bring the site into line with the semantic structure.
Based on the semantic core, create or rethink the site structure. It should correspond to the clusters. Subsequently, you will need to distribute key queries across pages.
Tips for setting up contextual advertising for an online store
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