Content development and advertising publication
Posted: Tue Jan 28, 2025 6:39 am
If the blogger prepares his own publications, your task is to provide him with the most precise technical task. What it should include:
Information about a product or service, promotion, etc.
Things that are essential to mention, such as hand-assembled, eco-friendly materials, or free shipping on the first hundred orders.
UTM link. This special tag will allow you to nurses email list find out the exact number of clicks from a specific advertising post.
Links to your social networks. If attracting an audience is one of the advertising goals, you can find out its effectiveness by comparing the number of subscribers before and after a given PR publication.
Be sure to agree in advance on the time frame for preparing the material and that you would like to have it approved before posting.
To make the most of your promotion, stay involved in the discussion of the post. If questions about your product or service are asked in the comments, it would be great to answer them promptly. This will significantly increase audience loyalty.
Analysis of the effectiveness of advertising publication
Analytics is the most important stage. If it is carried out correctly, over time you will learn to choose advertising channels without losing, and your costs will pay off.
According to the statistics provided by the channel author or manager, you will be able to see how many views, reposts and clicks on the link with UTM the publication has received. Next, we check the number of orders made from this advertisement. End-to-end analytics (it must be specially installed) will allow you to calculate the real sales and profits that this particular PR campaign brought.
Studying this data will allow you to draw conclusions about whether the audience of this channel is your target audience, and how lively and active it is.
Be sure to keep accurate statistics and save all data. When choosing your next advertising placement, you will be able to rely on it: based on the number of subscribers, average reach, comment activity, and number of sales, you will already understand whether this PR investment will be effective or not.
For example, if the number of subscribers is less than 10,000 and the maximum number of views of the publication is 300-400, advertising in this Telegram channel is unlikely to help you achieve your goal of increasing sales. If your main goal was to attract a new audience and increase the reach of publications on social networks, check the resource's statistics to see how successful PR was in this regard.
Information about a product or service, promotion, etc.
Things that are essential to mention, such as hand-assembled, eco-friendly materials, or free shipping on the first hundred orders.
UTM link. This special tag will allow you to nurses email list find out the exact number of clicks from a specific advertising post.
Links to your social networks. If attracting an audience is one of the advertising goals, you can find out its effectiveness by comparing the number of subscribers before and after a given PR publication.
Be sure to agree in advance on the time frame for preparing the material and that you would like to have it approved before posting.
To make the most of your promotion, stay involved in the discussion of the post. If questions about your product or service are asked in the comments, it would be great to answer them promptly. This will significantly increase audience loyalty.
Analysis of the effectiveness of advertising publication
Analytics is the most important stage. If it is carried out correctly, over time you will learn to choose advertising channels without losing, and your costs will pay off.
According to the statistics provided by the channel author or manager, you will be able to see how many views, reposts and clicks on the link with UTM the publication has received. Next, we check the number of orders made from this advertisement. End-to-end analytics (it must be specially installed) will allow you to calculate the real sales and profits that this particular PR campaign brought.
Studying this data will allow you to draw conclusions about whether the audience of this channel is your target audience, and how lively and active it is.
Be sure to keep accurate statistics and save all data. When choosing your next advertising placement, you will be able to rely on it: based on the number of subscribers, average reach, comment activity, and number of sales, you will already understand whether this PR investment will be effective or not.
For example, if the number of subscribers is less than 10,000 and the maximum number of views of the publication is 300-400, advertising in this Telegram channel is unlikely to help you achieve your goal of increasing sales. If your main goal was to attract a new audience and increase the reach of publications on social networks, check the resource's statistics to see how successful PR was in this regard.