Stages of an advertising campaign
Posted: Tue Jan 28, 2025 6:40 am
Any, and especially a new advertising campaign, begins with setting goals that need to be achieved and ends with an assessment of the result. In general, several stages of the entire process can be distinguished.
Situational analysis
This is the very first stage, during which the target PR audience is determined, a deep study of the market is conducted, an analysis of competitors' actions, etc. This is necessary to determine the direction of the advertising campaign and develop an effective strategy.
Marketing research allows you to get a full occupant resident lists picture of the market condition, product quality, study the needs of buyers. And also develop a business development perspective.
Research is conducted using a variety of methods, including surveys, focus groups, and statistical data collection. All information collected is presented in a report, which is then carefully analyzed.
Stages of an advertising campaign
Strategic planning
Upon completion of the analysis, specialists develop a strategic action plan, which includes defining the goal of the advertising campaign, its duration and focus. In addition, the budget is planned and allocated.
Development of an advertising campaign
After the goals have been set, the time and strategy of the advertising campaign have been determined, its concept is developed. It reflects the content of the entire set of marketing actions, including the PR idea and the argumentation for using distribution tools. The concept forms the basis for creative developments and the search for creative solutions.
Recommended articles on this topic:
SMM Marketing Will Change Your View of Promotion
How to Increase Engagement in Social Media: Methods for Building an Audience
The Best Internet Marketing Tools: An Overview of Paid and Free
In other words, this stage of the advertising campaign is characterized by: setting goals and objectives, developing a media strategy, a sequence of actions, selecting partners and performers, and distributing the budget.
The development is based on a brief containing information obtained as a result of strategic analysis.
At this stage, cooperation between media planning specialists, managers and creative specialists is activated. This is the time for creating schedules, plans, preparing advertising layouts and banners, and making calculations.
As a rule, the budget of an advertising campaign determines its course, but the targeting of a certain consumer audience and its coverage can also be an influencing factor. The implementation of events is carried out according to a carefully developed detailed plan, which also specifies the timing of the promotions.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
Implementation of an advertising campaign
This stage involves the creation of PR materials and the purchase of advertising space for their placement. A schedule of publications and other marketing campaigns is drawn up. Advertising is tested before and after its broadcast.
Analysis and correction of advertising campaign
The final stage of the campaign is the analysis of its effectiveness: whether the result corresponds to the stated goal, whether the objectives of individual advertising segments have been achieved, how productive was the cooperation with specific agencies or media, etc. To assess the effectiveness, specialists are guided by the data obtained in the process of monitoring the entire range of activities.
Implementation of an advertising campaign
If necessary, the advertising campaign needs to be adjusted. Changes are made if insufficiently high indicators of its effectiveness are revealed, or if there is a need to review the process due to a budget amendment or a change in the goal, for example. Adjustments are made, among other things, in the case of developing new slogans and design, using other means of advertising placement, when amending regulatory documents.
Situational analysis
This is the very first stage, during which the target PR audience is determined, a deep study of the market is conducted, an analysis of competitors' actions, etc. This is necessary to determine the direction of the advertising campaign and develop an effective strategy.
Marketing research allows you to get a full occupant resident lists picture of the market condition, product quality, study the needs of buyers. And also develop a business development perspective.
Research is conducted using a variety of methods, including surveys, focus groups, and statistical data collection. All information collected is presented in a report, which is then carefully analyzed.
Stages of an advertising campaign
Strategic planning
Upon completion of the analysis, specialists develop a strategic action plan, which includes defining the goal of the advertising campaign, its duration and focus. In addition, the budget is planned and allocated.
Development of an advertising campaign
After the goals have been set, the time and strategy of the advertising campaign have been determined, its concept is developed. It reflects the content of the entire set of marketing actions, including the PR idea and the argumentation for using distribution tools. The concept forms the basis for creative developments and the search for creative solutions.
Recommended articles on this topic:
SMM Marketing Will Change Your View of Promotion
How to Increase Engagement in Social Media: Methods for Building an Audience
The Best Internet Marketing Tools: An Overview of Paid and Free
In other words, this stage of the advertising campaign is characterized by: setting goals and objectives, developing a media strategy, a sequence of actions, selecting partners and performers, and distributing the budget.
The development is based on a brief containing information obtained as a result of strategic analysis.
At this stage, cooperation between media planning specialists, managers and creative specialists is activated. This is the time for creating schedules, plans, preparing advertising layouts and banners, and making calculations.
As a rule, the budget of an advertising campaign determines its course, but the targeting of a certain consumer audience and its coverage can also be an influencing factor. The implementation of events is carried out according to a carefully developed detailed plan, which also specifies the timing of the promotions.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
Implementation of an advertising campaign
This stage involves the creation of PR materials and the purchase of advertising space for their placement. A schedule of publications and other marketing campaigns is drawn up. Advertising is tested before and after its broadcast.
Analysis and correction of advertising campaign
The final stage of the campaign is the analysis of its effectiveness: whether the result corresponds to the stated goal, whether the objectives of individual advertising segments have been achieved, how productive was the cooperation with specific agencies or media, etc. To assess the effectiveness, specialists are guided by the data obtained in the process of monitoring the entire range of activities.
Implementation of an advertising campaign
If necessary, the advertising campaign needs to be adjusted. Changes are made if insufficiently high indicators of its effectiveness are revealed, or if there is a need to review the process due to a budget amendment or a change in the goal, for example. Adjustments are made, among other things, in the case of developing new slogans and design, using other means of advertising placement, when amending regulatory documents.