Getting the hang of this? Ready to try out your own? Grab the template … or keep reading for more inspo.
Customer Journey Map Template
The perfect framework to ensure you're consistent with industry standards.
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Future State Customer Journey Map
"Future state" maps are used to plan the ‘ideal state’ of customer journeys with your brand.
They are most useful in conjunction with ‘current state’ maps in order to track the improvements—and chart your trajectory.
Consider this example from Argos. Traditionally a catalog belize telegram data retailer, they later expanded to an omnichannel shopping experience—following this map.
Notice that the old customer journey is included. Why? They are looking to improve—not necessarily eliminate—former customer pathways and touchpoints.
This map is pretty bare bones. We’d like to see customer sentiments and more detailed touchpoints—but for an aerial view of the customer journey, it works!
What happens when you exceed customer expectations, and eliminate pain points in the customer experience? You’ll get higher customer satisfaction.
And higher customer satisfaction? That encourages customer loyalty—and often, brand advocacy.