In our YOUTA Agency team, we approach working on YouTube as if it were influencer marketing, but on the brand’s own channel. This helps to avoid a situation kuwait phone number search where a corporate blog is confused with a direct advertising tool. It often happens that in pursuit of a quick return on investment in content, companies start to fill their videos with advertising. This scares off the audience and creates a situation where the corporate YouTube channel does not work
It is well known that when you buy advertising from a blogger, he first provides his audience with interesting content, and only then integrates advertising messages.same principle. Some companies even create YouTube channels that are disguised as bloggers' channels to avoid audience bias towards the brand. However, the problem of trust and loyalty can be solved not by hiding the brand, but by correctly selecting the types of content, leaving your own brand in the name and identity.
Content types for YouTube
Now let's look at what types of content you can use on YouTube:
Informational content: Videos that answer questions your audience might have. For example, “How to choose the perfect car for your family” or “Financial planning tips for small businesses.” These videos appeal to an audience that is looking for solutions.
Educational content: These are videos that teach your viewers new skills or knowledge. For example, “How to Set Up Google Ads for Beginners.” Educational content helps build a reputation as an expert in your niche.
Product Reviews and Testimonials : This is especially important for the BOFU stage. Customer testimonials help new viewers trust you, and reviews show your product in action.