Key Components of Full Cycle Marketing
Posted: Tue Jan 28, 2025 6:53 am
Here are the steps that make up the marketing cycle process:
Analysis of the current situation:
study of the state of affairs at the enterprise;
analysis of external influences.
Marketing armenia email list synthesis of goals:
setting goals and reviewing their effectiveness.
Formation of a strategic plan:
creation of a strategy (with justifications).
Developing a tactical plan:
drawing up a list of upcoming actions (with justifications);
operational planning;
implementation of all points of the developed operational plan.
Full cycle marketing control:
collection and analysis of data obtained as a result of the work.
Marketing mix
Marketing mix
The marketing mix is a set of controlled marketing components that a company uses together to encourage its target audience to take the desired action.
There is, for example, the 4P concept of the marketing complex, based on the following factors:
company product (goods or service);
its price;
product distribution process;
promotion methods.
Recommended articles on this topic:
Marketing Tips: How to Show That Your Product is the Best
9 Types of Customer Loyalty Programs
Sales Triggers That Have Never Failed
A product or service is anything that can attract consumers in the market and satisfy their needs.
Price is the sum of all costs (objective and subjective) of producing, purchasing or using a product.
Distribution includes a list of all actions related to the planning and implementation of the movement of goods from the manufacturing company to the buyers.
Promotion is understood as a set of measures (including public activities), the purpose of which is to convey information about a product to the consumer, remind, convince to pay attention, present new ideas, etc., etc.
The modern full-cycle marketing model is not just the 4P concept in its pure form, but its expansion with a number of necessary components to structures such as 6P, 7P and 8P.
Today, experts, scientists and marketers recognize the 7P model as the most effective and efficient. This is the 4P concept, which includes three additional factors: People, that is, people, buyers; Process — the process of making a purchase; Physical evidence — the so-called physical attribute.
The 7P model was initially designed to work with services, but gradually began to be implemented in the commodity sphere. Of course, the concept has both supporters and opponents who never tire of criticizing it.
Analysis of the current situation:
study of the state of affairs at the enterprise;
analysis of external influences.
Marketing armenia email list synthesis of goals:
setting goals and reviewing their effectiveness.
Formation of a strategic plan:
creation of a strategy (with justifications).
Developing a tactical plan:
drawing up a list of upcoming actions (with justifications);
operational planning;
implementation of all points of the developed operational plan.
Full cycle marketing control:
collection and analysis of data obtained as a result of the work.
Marketing mix
Marketing mix
The marketing mix is a set of controlled marketing components that a company uses together to encourage its target audience to take the desired action.
There is, for example, the 4P concept of the marketing complex, based on the following factors:
company product (goods or service);
its price;
product distribution process;
promotion methods.
Recommended articles on this topic:
Marketing Tips: How to Show That Your Product is the Best
9 Types of Customer Loyalty Programs
Sales Triggers That Have Never Failed
A product or service is anything that can attract consumers in the market and satisfy their needs.
Price is the sum of all costs (objective and subjective) of producing, purchasing or using a product.
Distribution includes a list of all actions related to the planning and implementation of the movement of goods from the manufacturing company to the buyers.
Promotion is understood as a set of measures (including public activities), the purpose of which is to convey information about a product to the consumer, remind, convince to pay attention, present new ideas, etc., etc.
The modern full-cycle marketing model is not just the 4P concept in its pure form, but its expansion with a number of necessary components to structures such as 6P, 7P and 8P.
Today, experts, scientists and marketers recognize the 7P model as the most effective and efficient. This is the 4P concept, which includes three additional factors: People, that is, people, buyers; Process — the process of making a purchase; Physical evidence — the so-called physical attribute.
The 7P model was initially designed to work with services, but gradually began to be implemented in the commodity sphere. Of course, the concept has both supporters and opponents who never tire of criticizing it.