This classification distinguishes two types of conversions: macroconversion and microconversion. Let's look at each of them in more detail.
Macro conversions
The main goal of an online store is to sell goods on the site. Achieving this result will be called a macroconversion. At the same time, for commercial sites, any visit to the basket cannot be counted. This mistake is often made by beginners who count the conversion if the visitor went to the basket. For selling sites, the macroconversion will be getting a lead.
An application sent on the website and containing the customer's contact information is called a lead . This is a potential client. The person has familiarized themselves with the product and responded to it by leaving their personal information.
Macroconversion is used to algeria email list evaluate the work of a website and internet marketing in general. It is necessary to work on this indicator, trying to increase it. The main task of internet marketing is to increase conversion. A small increase of 1% can significantly increase sales. The advertising budget will remain unchanged.
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Micro conversions
Quite important actions on the site that do not bring profit. This could be the provision of data by the client, correspondence in the content chat, subscription to news, downloading a presentation. If a person performs these actions, this indicates his interest in the product and the company, but he has not yet made a decision on the deal.
Micro conversions also need to be tracked. This process will help you understand whether the visitor will become your buyer in the future. For example, a person who has added a product to the cart is likely to be ready to make a purchase.
Micro conversions
Microconversion analysis is useful not only because it shows the path of a website visitor to making a deal, but also helps to identify weak points. For example, if people view product cards but do not add anything to the basket, then it is worth thinking about the visual and textual design of the product presentation. Something repels the visitor while viewing products, it is important to understand and optimize this stage.
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Direct and associative website conversion
Conversion is also divided into direct and associative. This definition is based on the path that a site visitor takes from the first opening to the purchase. Sometimes this path is very long.
For example, a person is going to buy a new phone. He liked your resource, but for some reason the user is not ready to make a purchase now, maybe because of uncertainty or lack of funds. He adds the site to bookmarks. After some time, having collected the necessary amount or having made his choice, the buyer will go directly to the site to buy a phone.
Here's another example. A user was looking at online stores to buy a phone, but didn't make a choice right away, closed the page and forgot about it. Later, he came across contextual advertising on your site, the buyer follows the link and this time makes a choice and pays for the product. This path to a sale, through several actions, is called associative conversion.
A direct conversion is when a website visitor makes a purchase immediately.