Loyalty program: is it worth having in your e-commerce?
Posted: Tue Jan 28, 2025 6:56 am
Photo by Gabriela Voigt
By Gabriela Voigt
·
4 min read
·
In: Sales Tips
Do you want to create a long-term relationship with your netherlands number dataset and differentiate yourself from the competition? Then a loyalty program could be worth it for your business.
In the competitive world of e-commerce , simply attracting customers is not enough for long-term success. You need to create strategies to retain them.
And this is where the loyalty program comes in, an effective way to keep consumers engaged with your brand and encourage repeat purchases .
More than just offering discounts, a well-structured loyalty program strengthens the bond between the online store and the customer .
In this article, you will understand what a loyalty program is, how it works and how to put it into practice in your e-commerce.
Happy reading!
What you will see here:
What is a loyalty program and how does it work?
Main advantages of a loyalty program for e-commerce
How to create a loyalty program in e-commerce?
How does shipping help build customer loyalty?
What is a loyalty program and how does it work?
A loyalty program is a marketing strategy that aims to retain customers and encourage repeat purchases .
In e-commerce, it works by offering rewards to consumers who regularly buy from the online store.
These rewards can be in the form of points, discounts, free shipping, gifts, exclusive access to products or promotions.
The main types of loyalty programs are:
Points for purchases - customers accumulate points that can be exchanged for discounts or products;
Cashback: part of the amount spent in the online store is returned to the customer as credit for new purchases;
Loyalty levels - the benefits offered are greater as the customer purchases more, classifying them into levels such as bronze, silver and gold;
Exclusive benefits - offers early access to releases or personalized discounts.
By Gabriela Voigt
·
4 min read
·
In: Sales Tips
Do you want to create a long-term relationship with your netherlands number dataset and differentiate yourself from the competition? Then a loyalty program could be worth it for your business.
In the competitive world of e-commerce , simply attracting customers is not enough for long-term success. You need to create strategies to retain them.
And this is where the loyalty program comes in, an effective way to keep consumers engaged with your brand and encourage repeat purchases .
More than just offering discounts, a well-structured loyalty program strengthens the bond between the online store and the customer .
In this article, you will understand what a loyalty program is, how it works and how to put it into practice in your e-commerce.
Happy reading!
What you will see here:
What is a loyalty program and how does it work?
Main advantages of a loyalty program for e-commerce
How to create a loyalty program in e-commerce?
How does shipping help build customer loyalty?
What is a loyalty program and how does it work?
A loyalty program is a marketing strategy that aims to retain customers and encourage repeat purchases .
In e-commerce, it works by offering rewards to consumers who regularly buy from the online store.
These rewards can be in the form of points, discounts, free shipping, gifts, exclusive access to products or promotions.
The main types of loyalty programs are:
Points for purchases - customers accumulate points that can be exchanged for discounts or products;
Cashback: part of the amount spent in the online store is returned to the customer as credit for new purchases;
Loyalty levels - the benefits offered are greater as the customer purchases more, classifying them into levels such as bronze, silver and gold;
Exclusive benefits - offers early access to releases or personalized discounts.