Call to action – call to action

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In order not to reduce the effectiveness of the advertisement after the first two techniques, you need to give the client clear instructions on what to do next. Remember that the potential buyer is usually either busy, indecisive, or lazy to clearly understand what is required of him next, so in the advertisement itself, encourage him to act. For example:

"Call the number provided, answer pharmaceutical email lists the questions and receive a gift."

"For more information, please visit our website."

"Come to our store and we will exchange your old equipment for new one." Etc.

This “trick” works not only within the framework of selling outdoor advertising, but will also give a good result on the website, in the landing page, on TV, or via SMS to buyers.

Call to action – call to action

Here's an example of what such an advertisement might look like :

Offer : "When purchasing from 999 rubles, receive a gift worth 1,200 rubles."

Time limit : "The promotion is valid until __.__."

Call to action : "Call now, place your order and receive your gift."

And one more example:

Offer : "Exchange your old car for a new one with an incredible benefit of 200,000 rubles."

Time limit : "The promotion is valid until __.__."

Call to action : "Call us and find out how to pick up your new car tomorrow."

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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10 Steps to Creating Selling Advertising Using the AIDA Formula
To create a selling advertisement, any marketer needs to take three steps:

Ask people what worries them, what they like, what they would like.

To formalize these needs in advertising.

Test this PR before releasing it to the masses.

Creating selling advertising using the AIDA formula

This is a very brief version of this formula. However, for a complete picture, you need to study all 10 stages of creating selling advertising:

Step 1: Identify the core target audience

An important point in creating a successful marketing campaign is defining the target audience. It is best to divide potential buyers at least by gender type (men, women) and age categories (18-24, 25-34, 35-44, etc.). This is done because it is very difficult to attract both a man and a woman with the same advertisement, or, for example, a person aged 45-50 cannot have the same preferences as a potential client aged 18 to 25. It is best to choose one target audience and work for it.

Step 2: Learn about the customer's problems

Reach out to your target audience and determine what exactly worries them, whether they have a problem that your product/service can solve. It is best to conduct the survey yourself, in the form of a short interview, without entrusting this task to students or inexperienced specialists. It is recommended to record the respondents' answers verbatim.

Step 3: Write down the benefits of your product

Identify the benefits of your product and state what exactly it will give to the buyer. Customers will not go into detail about what exactly the strengths of the advertised product are, they are more concerned with the result of using the product and the benefits from it.

Product Benefits

Step 4: Start working on your ad copy

Sketch out several options for selling advertising using the AIDA formula, not forgetting to include the following points:

A title that clearly identifies the customer's problem.

Presenting a product/service as a solution.

The benefits and advantages to the customer when using this product.

A call for further action.

Remember that a headline that contains the potential client's problem, not their desire, will be more effective. For example, "How to lose 10 kg in a month without effort?" and "Want to celebrate the New Year in a new dress?" are not equivalent. The first headline speaks about the potential client's problem, so it is stronger.

Step 5: Don't forget to add a suitable image that will enhance the effect of your sales advertisement.

Step 6: Test your ads