Good sales managers will improve existing structures and optimize processes. They usually don’t excel at building something from scratch and figuring things out. But they will propel your business forward if they can build on something already there.
4. Senior Sales Leader (25+ Sales Reps)
Once you’ve surpassed 15 salespeople, the next hiring breakthrough will happen at 25+.
You'll need a senior sales leader, your VP of Sales, who can manage several sales managers/directors. Find someone with a track record of successful scaling who was VP at a company where you want to be in three years.
A VP of Sales will tackle sales strategy, expanding your sales channels and partnerships, moving your customer base upstream—and improving your unit economics. They will:
Build an organizational structure for your sales team
Develop sales hiring and training protocols
Reorganize your commission structure
Groom talent for sales management positions
Add new sales channels
You'll need to offer lots of money and some equity to bring this ukraine telegram data person on board. The VP will guide your sales team on a journey that will either make or break your startup—so don’t make this decision lightly.
Once you’ve gone through these stages, you’ll have an incredibly high-functioning sales force ready to grow your startup into your dream business.
The 5-Step Startup Sales Recruitment Process
I fundamentally believe that all the best salespeople have jobs as salespeople. They are either currently in a job or are looking for one. You want to target these people during hiring. And depending on where the market is, sometimes that’s easier said than done.
So, consider this 5-step startup sales recruitment process to come from an average market—one where the employer has as much leverage as the employee and tech layoffs or booms aren’t running the show.