Inbound-Lead-Generation-Strategies-Run-PPC-Campaigns
Posted: Tue Jan 28, 2025 8:47 am
PPC campaigns place ads on search engines and social media platforms based on search terms. If someone searches for a keyword you have paid to advertise, your ad will show up—but you'll only get charged if they click on it. This not only drives targeted traffic to your website, but it'll be traffic that wants your product.
PPC is powerful, but you need a backup plan: retargeting campaigns.
This lead generation tactic engages people who land on your site but don't buy anything. Thanks to a tracking pixel placed on your website, it tracks and targets them across platforms like social media and advertises your product. It's not a foolproof way to win them back, but it keeps your product visible.
How to build a retargeting campaign:
Use segmentation: Segment your audience based on their ukraine telegram data behavior on your website. If someone has clicked on your pricing page, you can target them with free trials or demos of your product. But if they only checked out your product features, they will probably need more nurturing with helpful content or information. Tailor each ad to their specific interests and behavior.
Have a reason for them to click: Keep brand awareness alive and offer trials, discounts, or exclusive content to draw customers back to your site.
Don't stretch your budget too thin: Only pay for retargeting ads on marketing channels where your prospects hang out. Stick to LinkedIn if that's where your target audience is—and drop TikTok.
Example of PPC in action: Just look at what pops up if I google "best keyword search tool:"
Semrush is a major player in this space… but Mangools and Algolia? Not so much. Without the PPC ads, I probably wouldn't have considered them. However, now they're at the top of the SERPs, I might take a look.
Inbound vs. Outbound Lead Generation and Why You Need Both
Inbound lead generation attracts prospects and customers through content marketing, SEO, social media interactions, and email campaigns. Inbound marketing is about creating a magnetic pull that pulls prospects in, rather than actively reaching out to them. A killer real estate business plan isn't just about setting a goal to hit 1 million in sales next year. (It would be a lot easier if it were!)
PPC is powerful, but you need a backup plan: retargeting campaigns.
This lead generation tactic engages people who land on your site but don't buy anything. Thanks to a tracking pixel placed on your website, it tracks and targets them across platforms like social media and advertises your product. It's not a foolproof way to win them back, but it keeps your product visible.
How to build a retargeting campaign:
Use segmentation: Segment your audience based on their ukraine telegram data behavior on your website. If someone has clicked on your pricing page, you can target them with free trials or demos of your product. But if they only checked out your product features, they will probably need more nurturing with helpful content or information. Tailor each ad to their specific interests and behavior.
Have a reason for them to click: Keep brand awareness alive and offer trials, discounts, or exclusive content to draw customers back to your site.
Don't stretch your budget too thin: Only pay for retargeting ads on marketing channels where your prospects hang out. Stick to LinkedIn if that's where your target audience is—and drop TikTok.
Example of PPC in action: Just look at what pops up if I google "best keyword search tool:"
Semrush is a major player in this space… but Mangools and Algolia? Not so much. Without the PPC ads, I probably wouldn't have considered them. However, now they're at the top of the SERPs, I might take a look.
Inbound vs. Outbound Lead Generation and Why You Need Both
Inbound lead generation attracts prospects and customers through content marketing, SEO, social media interactions, and email campaigns. Inbound marketing is about creating a magnetic pull that pulls prospects in, rather than actively reaching out to them. A killer real estate business plan isn't just about setting a goal to hit 1 million in sales next year. (It would be a lot easier if it were!)