This service has many advantages:
millions of solvent users;
the ability to sell products abroad using your own website and various marketplaces;
low level of competition in Russia. Domestic entrepreneurs currently use Pinterest quite limitedly, preferring Instagram**;
high conversion rates. According croatia email list to statistics, 87% of registered users have purchased a product through this service at least once.
We've already established that Pinterest's target audience is made up of women who explore pins, share ideas, discover brands, and, of course, shop. Men make up only 24% of the service's registered users.
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Does this social network have any disadvantages? Unfortunately, yes. Here are the main ones:
Today, Pinterest is noticeably less popular than other social networks among RuNet users;
the inability to set up targeted advertising in Russia (there is hope that the situation will change soon);
promotion using this service is not relevant for all companies;
the platform has certain requirements for the quality of photos;
for the site to work on mobile devices, additional optimization will be required. The exception is online stores on the InSales platform: in this case, all design templates are displayed equally well on all devices.
Step-by-step Pinterest account promotion
There are two types of Pinterest accounts: personal and business. You can initially register as a company or switch from a previously opened personal account by visiting the page https://business.pinterest.com/ru. A business account offers a lot of additional features, including the use of advanced pins, the creation of advertising campaigns for their promotion, as well as access to analytics. Let's take a closer look at what the step-by-step algorithm for promoting a Pinterest account looks like.
Step 1: Create Boards
Boards are albums used to attach images. Your task is to come up with the largest number of boards that are meaningfully related to your brand or product. To do this, just let your imagination run wild! Pay attention to the pages of other companies, say, travel agencies or publishing houses. Here you will see thousands of boards and a wide variety of ideas - magnificent landscapes, sea sunsets, cozy hotels, picturesque parks... There can be many variations.
If we are talking about products for children, then you will see boards with popular cartoon characters, interesting crafts, face painting schemes, etc. The magic of Pinterest is that as soon as you start generating ideas, the service itself will start throwing up new ideas for you.
To attract a foreign audience, assign names to boards in English or in two languages using a slash. This may not bring you new potential buyers, but it is guaranteed to increase the number of subscribers to your page. Pinterest is not yet so popular in the Russian-speaking segment, but the situation can change very quickly, so it is reasonable to create a profile in this social network right now.