Mobile User Requirements
Posted: Tue Jan 28, 2025 8:53 am
Users who prefer mobile traffic have some features that can be used for successful operation of the resource. Therefore, for promotion and conversion, resource owners need to understand the specifics of working with such visitors.
Time of site visit
One of the main features of mobile traffic is the time on the site. If a visitor enters the resource using a mobile phone, he spends much less time on it than a PC user.
The main reason is clear. Therefore, for a "mobile" visitor it is important what he sees in the first seconds, whether this information is useful to him or not. This is exactly the case when the key role is given to the notorious first screen.
What queries are typical for mobile search?
Mobile traffic is used to chile email list search for specific information, so by understanding the specifics of queries, you can understand what mobile users need. As a rule, these are queries from the series "open now" or "sending today".
Paying attention to this detail, we can conclude that mobile users are ready to buy and act immediately. In a critical situation, people use what they have at hand, and this is usually a phone.
3 Ways to Estimate Mobile Traffic
Interacting with Convertible Blocks
It is important to understand that some blocks that are in demand in the full version of the site are completely useless for mobile device users.
Let's say a mobile user is looking for local stores or organizations. What will they do after receiving the result? Of course, they will call or plot a route on the map, but they are unlikely to fill out a feedback form or write in a chat.
Therefore, for the first screen it is important:
availability of a telephone number;
no extra windows that interfere with viewing the page;
a small chat button that won't interfere with scrolling.
Voice search
Most mobile device users prefer voice search. It is important to understand that voice and written queries may differ from each other.
A voice request usually contains a question, which is not always the case with phrases typed in the search bar. Let's consider a typical commercial request entered into a search engine from a smartphone: "buy a car in Moscow". If this request is received via voice search, it will most likely be formulated as follows: "where to buy a car in Moscow".
Therefore, queries with question words deserve special attention. To select them, you can use:
search query collection services;
Ahrefs and its features (search queries in the form of a question).
In addition, we would recommend, as an experiment, tailoring a number of pages to voice search queries.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153399
3 Ways to Attract Mobile Traffic
When developing a marketing strategy, it is necessary to know not only what mobile traffic means, but also the behavioral characteristics of mobile users. Below we will tell you what exactly you should pay attention to and which methods will be most effective.
Time of site visit
One of the main features of mobile traffic is the time on the site. If a visitor enters the resource using a mobile phone, he spends much less time on it than a PC user.
The main reason is clear. Therefore, for a "mobile" visitor it is important what he sees in the first seconds, whether this information is useful to him or not. This is exactly the case when the key role is given to the notorious first screen.
What queries are typical for mobile search?
Mobile traffic is used to chile email list search for specific information, so by understanding the specifics of queries, you can understand what mobile users need. As a rule, these are queries from the series "open now" or "sending today".
Paying attention to this detail, we can conclude that mobile users are ready to buy and act immediately. In a critical situation, people use what they have at hand, and this is usually a phone.
3 Ways to Estimate Mobile Traffic
Interacting with Convertible Blocks
It is important to understand that some blocks that are in demand in the full version of the site are completely useless for mobile device users.
Let's say a mobile user is looking for local stores or organizations. What will they do after receiving the result? Of course, they will call or plot a route on the map, but they are unlikely to fill out a feedback form or write in a chat.
Therefore, for the first screen it is important:
availability of a telephone number;
no extra windows that interfere with viewing the page;
a small chat button that won't interfere with scrolling.
Voice search
Most mobile device users prefer voice search. It is important to understand that voice and written queries may differ from each other.
A voice request usually contains a question, which is not always the case with phrases typed in the search bar. Let's consider a typical commercial request entered into a search engine from a smartphone: "buy a car in Moscow". If this request is received via voice search, it will most likely be formulated as follows: "where to buy a car in Moscow".
Therefore, queries with question words deserve special attention. To select them, you can use:
search query collection services;
Ahrefs and its features (search queries in the form of a question).
In addition, we would recommend, as an experiment, tailoring a number of pages to voice search queries.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153399
3 Ways to Attract Mobile Traffic
When developing a marketing strategy, it is necessary to know not only what mobile traffic means, but also the behavioral characteristics of mobile users. Below we will tell you what exactly you should pay attention to and which methods will be most effective.