Let's talk about the most common mistakes companies and brands make when they launch Pinterest promotions for their products and services.
Lack of a balanced strategy
“We are starting to use Pinterest because other companies have already done so” is not a strategy. You must clearly define your goals and how you will achieve them, otherwise you will simply waste your time. Identify keywords and use them in your Pinterest accounts. You should also choose categories where potential customers can find you.
Using dull graphics
Remember that images are the czech republic email list main engine of Pinterest, providing an influx of visitors to your site. Your photos and pictures will compete with the works of professional photographers and the "masterpieces" of amateurs who take pictures of cooked dishes or, say, handmade products.
7 Pinterest Marketing Mistakes
If you plan to promote your brand on Pinterest, invest time and money into creating compelling and memorable photos that users will want to share or save to their board. If you sell vacuum cleaners, posting photos of them won’t be enough – you’ll have to get creative!
For example, you can place on the board an image of a carpet before and after wet cleaning. An excellent alternative to photographs can be interesting infographics and other visual objects, the main thing is that they are of consistently high quality.
Publishing boring materials
Brands that look too corporate quickly become boring to users. Many companies are too cautious in choosing the materials they post on Pinterest. As a result, all that appears on their pages is a product catalog or images from the corporate website. However, to look at your product, a user only needs to look at the catalog or website and does not necessarily have to follow your brand on the social network. To avoid this mistake, post only particularly interesting information and noteworthy images on your boards.
No changes on boards for too long
This means you are not interacting with users and are missing out on a lot of opportunities to promote your product on Pinterest. Once you have a brand account and filled your boards, continue to delight your audience with interesting content. Otherwise, you will leave users no reason to follow you on the social network.
The minimum activity is periodically moving the board content and changing the layout of the drawings. And don't forget to control the seasonality: summer models should not appear on the boards in January, unless, of course, we are talking about a sale.
ignoring the needs of the audience
If you don’t study the needs of your target audience, you’ll soon find yourself stuck in a Pinterest marketing rut. So, first and foremost, pay attention to what users are searching for and what content they save most often. Add more of these images to your boards. Make sure your account has content that’s tailored to each category of your audience.