How AI Tools Help Refine and Improve Lead Qualification

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2022, the year driven by innovation and audience strategies In order to retain and acquire new audiences, innovation and the creation of new products are at the heart of publishers' strategies. The greatest efforts will be devoted this year to podcasts and other digital audio products (80%) , followed by the creation and redesign of information newsletters (70%) and the development of digital video formats (63%) . Other innovations such as voice assistants and the metaverse are also in the sights of certain players but have clearly not reached maturity.


Audio maintains its growth The growth gambling data mexico of digital audio is no longer in doubt. Despite the fall of Clubhouse , most platforms have reproduced their own audio discussion tools. These tools then constitute a new layer of the creator economy, opening the door to new opportunities for information. More and more publishers are looking to become audio destinations in their own right. The New York Times, for example, plans to release a listening product in 2022 that includes narrations of articles, public radio archives , and other programs.


The audio app could then become part of the Times ’ current premium offering . Third-party platforms Apple Podcast and Spotify will develop paid access to certain offers, which could open a new market for independent publishers and creators. Other independent platforms such as Podimo are also following in the footsteps of paid access podcasts. Video takes a new turn Video is experiencing a new boom, fueled in part by the growth of short formats. Newsrooms are adapting their workforces, such as NBC , which created 200 new positions for its streaming service, and has also invested heavily in short video production for TikTok and Snapchat .