“Push up your content. 10 tips for fresh texts” with Christiane Sohn
Posted: Tue Jan 28, 2025 9:45 am
Because the brain does not know true reality, but only works with comparisons, people can be influenced. Using various examples, Weitnauer showed how easy it is to influence people - especially in their purchasing decisions.
Small changes, such as the way banknotes are presented in a photo, can increase conversions. Emotionalization through images that can influence people is just as important.
However, Weitnauer pointed out that the brain is good at judging which images show real or fake emotions. So you should not use the ever-popular stock photos of laughing people, but create your own emotional photos.
The often-used marketing strategy based on the motto "sex sells" would not actually arouse people's interest in buying, but would simply arouse their attention.
“15 immediately actionable hacks for your rcs data hong kong Facebook & Instagram Ads” with Florian Litterst
The essence of Florian Litterst's talk was to see ads, targeting & functions as the most important components of social media posts.
For example, you should use the story ad template function to create story ads from feed posts. Florian Litterst also recommends using more user-generated content, getting inspiration from competitors' ads and creating so-called "super lookalike audiences" by combining different lookalike audiences.
It is also recommended to create attractive, animated ads on Facebook using the slideshow option in the Ads Manager.
The reader's attention must be captured within 3 seconds, otherwise it could already be over.
When creating the text, Sohn pointed out that the reader's curiosity must be created from the very beginning in order to keep them on the page.
With the help of subheadings and planned paragraphs, orientation aids can be created for the reader in order to maintain curiosity and to make reading a text less strenuous.
Small changes, such as the way banknotes are presented in a photo, can increase conversions. Emotionalization through images that can influence people is just as important.
However, Weitnauer pointed out that the brain is good at judging which images show real or fake emotions. So you should not use the ever-popular stock photos of laughing people, but create your own emotional photos.
The often-used marketing strategy based on the motto "sex sells" would not actually arouse people's interest in buying, but would simply arouse their attention.
“15 immediately actionable hacks for your rcs data hong kong Facebook & Instagram Ads” with Florian Litterst
The essence of Florian Litterst's talk was to see ads, targeting & functions as the most important components of social media posts.
For example, you should use the story ad template function to create story ads from feed posts. Florian Litterst also recommends using more user-generated content, getting inspiration from competitors' ads and creating so-called "super lookalike audiences" by combining different lookalike audiences.
It is also recommended to create attractive, animated ads on Facebook using the slideshow option in the Ads Manager.
The reader's attention must be captured within 3 seconds, otherwise it could already be over.
When creating the text, Sohn pointed out that the reader's curiosity must be created from the very beginning in order to keep them on the page.
With the help of subheadings and planned paragraphs, orientation aids can be created for the reader in order to maintain curiosity and to make reading a text less strenuous.