Karl Kratz seems to know all about staging. Dressed in a monk's robe, he presented the new altar of humanity, the smartphone, which today influences people more than many religions or cultures.
With the help of the "right" staging, many people can be enticed to buy crazy products: for example, water bottles for $54, even though they can be bought for 19 cents per bottle.
Many of the points mentioned by Kratz sounded very rcs data philippines interesting at first. However, the question then arose as to how the right staging relates to SEO, legal aspects and sales psychology.
Too much of a good thing could then lead to massive manipulation. Kratz ended his lecture with two questions and dismissed the audience to the after-party:
How would Steven Spielberg, Quentin Tarantino, Leonardo Da Vince, Steve Jobs, Harry Potter etc.
stage your product?
Do users enjoy using your website and find it easy to achieve the desired conversion?
Thank you for letting us be part of the OMT 2019 in Wiesbaden!
This is a contribution from Sara Grzybek and Vanessa Nguetsop .The OMT started with the topic of content attribution, a topic that many SEOs have not yet dealt with in enough depth - which is why the room was very well filled.
What Kopp, the co-founder of the Aufgesang agency, particularly emphasized in his 45-minute presentation was the customer journey.
Simply putting text on a subpage for a specific keyword will not be enough to convert interested users into customers.
The idea is to break down the silos in the mind and in marketing and to focus more on the needs of the users themselves.
When and what information a user comes across from a company is an essential part of the strategy.
“Wanting to publish two blog posts and four social media posts per week is not a marketing goal and certainly not a strategy.
” - Olaf Kopp
Using his benefit-purpose matrix and an example of the Hornbach marketing strategy for building a garden house, Kopp showed which content was most relevant at which point in the customer journey and how the individual parts were linked together so that the user was guided further along the customer journey .