You're probably familiar with the situation: The new website has been published and you're eagerly waiting for the first visitors. But after a while you realise that success is still a long way off. SEO (search engine optimisation) is a lengthy process. If implemented correctly, the new website only reaches the top 10 positions after a few months. Only then is it really possible to compete with competitors. For this reason, it is crucial to use other channels. This has the advantage that visitor numbers increase after a short time. With the help of Instagram, increasing traffic is easily possible.
Instagram business account
To begin with, you should convert your Instagram profile into a business account. A business account is a prerequisite for participating in "Instagram Shopping". You also have the option of accessing statistics and integrating selected contact details into your profile. The most important information is:
the email address
the website
the phone number
the address
A bio link is crucial for increasing traffic. Instagram rcs data poland currently limits the number of links that can be included (max. number: 1). You should therefore think carefully beforehand about which link you choose. If you are introducing new products on Instagram, it may be a good idea to include the direct product link in the bio, for example. You should also provide your link in a shortened form. Long links are not user-friendly and can have a negative impact on the click rate. You can use Instagram statistics to check the number of clicks. You should check the number of clicks at regular intervals. If you only receive a few clicks, you should adapt your strategy.
The shopping function is particularly interesting for online shops. After storing the items in the Facebook product catalog, users can mark the goods in the post. However, there are a few requirements for using the function:
Company headquarters in certain regions (EU, North America, Australia, etc.)
It must be physical goods. This means that songs, e-books and services cannot be offered
The items must be stored in the Facebook product catalog
Instagram users must tag at least nine posts in the Instagram feed for the feature to become publicly visible
This way, Instagram Shopping directs potential customers to your website with just a few clicks.