Don't: Forget to optimize for mobile devices.
Posted: Tue Jan 28, 2025 9:50 am
Source: timetackle.com
Note: Video marketing will continue to grow.
Over 80% of marketers agree that video has helped them generate leads , increase traffic and time on page, and convert prospects into paying customers.
Video is also the most popular content format online, but that statistic, while often touted by marketers, means very little. After all, you’re not in the business of producing YouTube videos or filming viral TikToks.
A trend you should follow is a video on your homepage. Whether it’s a how-to video or a story-driven video, it can go a long way in helping you communicate your key message better. Don’t forget: you still need to write amazing copy for your homepage, as not everyone will want to watch a video.
Elementor , for example, has a great demo video. It shows off the rcs data portugal builder’s capabilities and interface without being too distracting. It also loads quickly, which is important for both UX and SEO. So be sure to optimize your video for both mobile and desktop before you publish it.
Source: elementor.com
Speaking of mobile, another major marketing mistake you can make is not optimizing your pages for mobile. You need to optimize your site for mobile, different screen sizes, and devices.
Another version of the same mistake is to simply ensure that your mobile version of your website loads quickly, without taking into account how the page looks and how someone along the way will use it.
Think carefully about button placement, font size, and element orientation. After all, your goal isn’t to create a page that’s identical to your desktop site, but to create a page that visitors will find easy to use and convert from. You don’t need to keep all the text or even all the visuals if they’ll clutter the mobile version and make it look more awkward.
Scott's Cheap Flights , for example, has a good mobile website. It loads quickly, and the central images and branding are still relevant, but it's also very easy to use, and you don't have to twist your thumb in a weird way to hit a call to action.
and don'ts and the things you need to know before you release your next marketing release. Hopefully, you'll see nothing but growth.
Note: Video marketing will continue to grow.
Over 80% of marketers agree that video has helped them generate leads , increase traffic and time on page, and convert prospects into paying customers.
Video is also the most popular content format online, but that statistic, while often touted by marketers, means very little. After all, you’re not in the business of producing YouTube videos or filming viral TikToks.
A trend you should follow is a video on your homepage. Whether it’s a how-to video or a story-driven video, it can go a long way in helping you communicate your key message better. Don’t forget: you still need to write amazing copy for your homepage, as not everyone will want to watch a video.
Elementor , for example, has a great demo video. It shows off the rcs data portugal builder’s capabilities and interface without being too distracting. It also loads quickly, which is important for both UX and SEO. So be sure to optimize your video for both mobile and desktop before you publish it.
Source: elementor.com
Speaking of mobile, another major marketing mistake you can make is not optimizing your pages for mobile. You need to optimize your site for mobile, different screen sizes, and devices.
Another version of the same mistake is to simply ensure that your mobile version of your website loads quickly, without taking into account how the page looks and how someone along the way will use it.
Think carefully about button placement, font size, and element orientation. After all, your goal isn’t to create a page that’s identical to your desktop site, but to create a page that visitors will find easy to use and convert from. You don’t need to keep all the text or even all the visuals if they’ll clutter the mobile version and make it look more awkward.
Scott's Cheap Flights , for example, has a good mobile website. It loads quickly, and the central images and branding are still relevant, but it's also very easy to use, and you don't have to twist your thumb in a weird way to hit a call to action.
and don'ts and the things you need to know before you release your next marketing release. Hopefully, you'll see nothing but growth.