Research/monitoring
Posted: Tue Jan 28, 2025 10:02 am
At the very beginning of the process, to improve the company's image, specialists involved in the case must carefully analyze important parameters. This list includes: the avatar of the target audience, its "pains" and desires, popular platforms (social networks, messengers) where representatives of the target audience like to spend time and communicate. In addition, attention is paid to studying the activities of the company itself: SWOT analysis, its current image on the market, main competitors and their image in front of the potential audience.
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"Customer Journey Map: How to Create It Correctly"
Once the research and the main parameters of the company's future image are completed, we begin monitoring. At this stage, the effectiveness of strategic steps is assessed. Potential clients' reactions to changes: like it or not? Which advertising sources have proven themselves to be the best? What are the changes in the media regarding the company? If you regularly analyze these issues, your reputation will begin to strengthen.
Stage 2. Development of the main concept of the company's image
It is necessary to formulate the ideal image of the organization that it wants to achieve in the eyes of the public. Based on this, the main goal will be created, which is what image makers strive for. In the future, it is important to maintain the earned reputation at the same level.
Stage 3. Development/adjustment of strategy
4 Key Stages of Creating an Organization's Image
The most extensive process, since the data from stage 1 must be processed and turned into an effective plan for creating the desired image. The strategy must necessarily answer the question of which advertising channels are the most successful for communicating with the potential audience. Some specialists make the mistake of focusing exclusively on target clients. You should not focus exclusively on them, even knowing that this audience brings the company the main influx of sales.
It is important to evaluate the effectiveness of the implemented strategy in order to make necessary adjustments in a timely manner. If, after monitoring the image, some goals are still not achieved or their results are not impressive, the initial plan is sent for urgent revision.
Stage 4. Implementation of the image formation strategy
Finally, all the steps have been completed, which means it is time to implement a well-thought-out, effective strategy for creating a company image. If specialists have carried out high-quality research, development and monitoring of the concept, positive results will soon appear.
Read also!
"Customer Journey Map: How to Create It Correctly"
Once the research and the main parameters of the company's future image are completed, we begin monitoring. At this stage, the effectiveness of strategic steps is assessed. Potential clients' reactions to changes: like it or not? Which advertising sources have proven themselves to be the best? What are the changes in the media regarding the company? If you regularly analyze these issues, your reputation will begin to strengthen.
Stage 2. Development of the main concept of the company's image
It is necessary to formulate the ideal image of the organization that it wants to achieve in the eyes of the public. Based on this, the main goal will be created, which is what image makers strive for. In the future, it is important to maintain the earned reputation at the same level.
Stage 3. Development/adjustment of strategy
4 Key Stages of Creating an Organization's Image
The most extensive process, since the data from stage 1 must be processed and turned into an effective plan for creating the desired image. The strategy must necessarily answer the question of which advertising channels are the most successful for communicating with the potential audience. Some specialists make the mistake of focusing exclusively on target clients. You should not focus exclusively on them, even knowing that this audience brings the company the main influx of sales.
It is important to evaluate the effectiveness of the implemented strategy in order to make necessary adjustments in a timely manner. If, after monitoring the image, some goals are still not achieved or their results are not impressive, the initial plan is sent for urgent revision.
Stage 4. Implementation of the image formation strategy
Finally, all the steps have been completed, which means it is time to implement a well-thought-out, effective strategy for creating a company image. If specialists have carried out high-quality research, development and monitoring of the concept, positive results will soon appear.