So, if you’re a marketer or brand manager

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Second, and perhaps most importantly: the possibility of building a sense of community among audiences with common interests. A study conducted at Stanford University showed that belonging to communities has direct consequences on motivation, health, and happiness. Research like this shows us why people engage so much in communities such as Facebook groups and, of course, Telegram channels. And this is extremely powerful for brands. And Telegram earns extra points in terms of engagement. According to a study by Ayrshire, Telegram has a very high engagement rate, with 20% views, while Instagram has 3% and Facebook has 4%.


looking to join Telegram, I’ve selected three examples of brands that are doing an awesome france phone number list job in terms of community and engagement. Get ready to be inspired! Brands that are using Telegram very well in their strategy Ted Talks Ted Talks is one of the best-known video channels in the world due to its inspiring and current content that shows studies and conferences by experts from different areas, who share their knowledge every day to thousands of subscribers on Ted Talks channels.


The company uses Telegram as an add-on to its Youtube channel. The most popular videos on Youtube are shared on Telegram. Thus, those followers who possibly don’t spend a lot of time on Youtube receive a notification of the most interesting videos. Washington Post The largest US daily newspaper in Washington DC uses Telegram to encourage readers to consume more of its content. How do they do it? The Washington Post publishes brief announcements of the hottest and most current news, about 5 posts a day, to update its followers who don’t have enough time to consume the entire story, bringing the main highlights of each news item.