How to Tap Into New Year's Resolutions for Nurturing Leads

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Bow out of opportunities you’re bound to lose faster (just as important!), you need to uncover both the importance and priority of solving your customer’s problem. Doing so will not only help them more deeply understand its tactical value but its strategic and emotional value as well.



As we’ve all learned over the past few years, with adversity comes perspective.

Being diagnosed with cancer gave gambling data middle east me lots of it.

I was thirty-six years old when I got the news, which, similar to many people, came out of nowhere. I was instantaneously thrust into a world of tests, scans, special doctors, surgeries, follow-up treatments, and the crazy rollercoaster of emotions that go with all the above. For a time, my future had been stolen.

Years later, with the grace of my incredible family and medical team, I returned to good health and came to see my diagnosis as one of my greatest blessings. I developed a renewed sense of gratitude. And as someone who started their career as a research scientist before spending two decades in the B2B sales trenches, this experience helped me connect so many powerful data points for how we navigate our careers and interact with customers.

Indeed, from negotiating tactics learned from going a few rounds with my kids, to objection handling lessons from pandemic politics, there are so many valuable sales lessons that life can teach us if we remain mindful and open to them.