What are retargeting ads?

ishanijerin1 · Post by **ishanijerin1** » Tue Jan 28, 2025 10:40 am

Retargeting ads are ads that are targeted specifically to users who have visited your website once .

This is cost-effective because it allows you to re-approach users who visited your site once but then left .

For example, let's say you want to buy a T-shirt online, so you visit Company A's shopping site and find a T-shirt from Company A.

At that time, you might think, "I'd like to check out T-shirts from other manufacturers, so I'll give up on buying them for now," and close Company A's website.

Some of you may have had the experience of president email database casually browsing another website and seeing an ad from Company A appear on the post listing page. This is retargeting advertising.

Examples include GDN (Google Display Network), YDN (Yahoo Display Network), etc.

In this way, retargeting advertising is a form of marketing that tracks and markets to users who have already visited your website.

The benefits of retargeting ads

The main benefits of retargeting ads are:

① Cost-effective ②
Immediate results ③
You can get featured if you pay money

We will explain each one in detail.

Cost-effective
Retargeting ads are cost-effective when compared to other types of web advertising .

As mentioned above, retargeting ads are web ads that are targeted at users who have visited your company's website.

In the first place, if someone visits your company's website, regardless of their purpose, there is a high possibility that they have some degree of interest in your company . Since you are approaching such users, there is a high probability that they will purchase your products or services.

It is also said that of all users who visit a company's website, approximately 90% end up abandoning the site.

One possible reason for this is that many people want to compare and consider other products and services when they visit once, and since these users will be approached multiple times, there is a high possibility that the current layer of customers will be converted into sales all at once .