Place as an element of business packaging
Posted: Tue Jan 28, 2025 10:41 am
The decision to purchase is influenced by any sites occupied by the company in one way or another: offices, production, retail, exhibition halls.
Here, both competent design according to all the laws of merchandising and aesthetics are important. Connect elements of the company's own style, use neuromarketing tricks (sounds, aromas).
Packaging of the place also implies external presentation. Make sure that the client understands that everything is beautiful before a personal meeting. Take spectacular photos, shoot a video, organize a 3D tour.
Moreover, potential employees will also appreciate the opportunity to get a good look at the company they are going to work for.
An interesting example: at one egypt email list metal manufacturing plant, an HD webcam was installed right in the production workshops, the recording from which was broadcast directly on the website. This attracted clients like a magnet, because it was immediately obvious: the company is serious, stable, work is in full swing there.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153403
Basic hygiene of business packaging
There are a lot of materials for turnkey business packaging, and so-called basic hygiene is also highlighted.
Basic hygiene refers to those components that are subject to packaging in the first place. Here is a list of these elements:
Landing.
Photos.
A well-written commercial proposal.
Quality marketing kit.
Video materials.
Reviews collected in a case.
Presentation for mailings.
When you prepare materials, remember that it is important to set priorities correctly. The base, a kind of foundation, should include the following components:
The platform on which the brand is based.
Key points of the company's activities.
Target audience data.
Information about competitors.
Here, both competent design according to all the laws of merchandising and aesthetics are important. Connect elements of the company's own style, use neuromarketing tricks (sounds, aromas).
Packaging of the place also implies external presentation. Make sure that the client understands that everything is beautiful before a personal meeting. Take spectacular photos, shoot a video, organize a 3D tour.
Moreover, potential employees will also appreciate the opportunity to get a good look at the company they are going to work for.
An interesting example: at one egypt email list metal manufacturing plant, an HD webcam was installed right in the production workshops, the recording from which was broadcast directly on the website. This attracted clients like a magnet, because it was immediately obvious: the company is serious, stable, work is in full swing there.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153403
Basic hygiene of business packaging
There are a lot of materials for turnkey business packaging, and so-called basic hygiene is also highlighted.
Basic hygiene refers to those components that are subject to packaging in the first place. Here is a list of these elements:
Landing.
Photos.
A well-written commercial proposal.
Quality marketing kit.
Video materials.
Reviews collected in a case.
Presentation for mailings.
When you prepare materials, remember that it is important to set priorities correctly. The base, a kind of foundation, should include the following components:
The platform on which the brand is based.
Key points of the company's activities.
Target audience data.
Information about competitors.