3 Successful Examples of Trend Spotting
Posted: Tue Jan 28, 2025 10:41 am
It is no secret that gamification is currently at the peak of popularity . And companies (both small and large) actively use this, interacting with their audience through games on social networks. Examples include "Minesweeper", "Sea Battle". People enjoy playing, and the number of participants in the competition is growing rapidly. Why is the innovation so popular? For example, in South Korea, young people are actively moving to live and work in megacities (this has been especially noticeable in the last 10 years), and old people are left alone. In addition, the innovation helps automate a number of important processes.
One Korean company used the following insight: it was found that 98% of elderly people, upon waking up in the morning, turn on the TV first thing . So the company released a device that allows you to send a signal (to relatives or social services) the moment the TV is turned on. In essence, this is a signal that the old man is awake and all is well.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Another successful example ecuador email list of trendspotting is the meme "Waiter" known to almost everyone . By the way, does everyone know that in Holland there is even a monument erected in his honor? How did small business owners take advantage of this? They came up with the idea of offering a soft toy "Waiter" as an additional product to their products (having specially ordered a batch from China). Here you have simple, visual and, what is important, effective trendspotting applied in business.
6 Simple Tips for Monitoring Future Trends
Deep and high-quality trend spotting is probably only possible with the use of artificial intelligence, and yet there are ways to study consumer demand at the earliest stages of its formation. What advice can be given to entrepreneurs and businessmen?
Listen to what your customers are saying.
Take a closer look at your audience, study the needs of the potential buyer. What does he expect from you? Communicate actively and monitor how his requests change. This is what any businessman does when he is just starting his business. It is important to collect as much information about the target audience as possible and continuously monitor the situation, updating the data.
What is meant by the inbound process? Regular surveys. They not only provide feedback (which is, of course, very valuable in itself), but also help track changing needs, and sometimes even provoke the formation of new ideas. It is possible that a new trend will be born precisely in the process of discussing your project.
Moreover, for trend spotting it is not at all necessary to conduct your own reviews. Monitor reviews and products of other companies working with you in the same niche. Pay attention to how customers react to products similar to yours, what they praise, what they complain about. Take note of all this and use it in your work. Where to look for reviews? For example, on Amazon: there are a lot of them, and they are honest.
One Korean company used the following insight: it was found that 98% of elderly people, upon waking up in the morning, turn on the TV first thing . So the company released a device that allows you to send a signal (to relatives or social services) the moment the TV is turned on. In essence, this is a signal that the old man is awake and all is well.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Another successful example ecuador email list of trendspotting is the meme "Waiter" known to almost everyone . By the way, does everyone know that in Holland there is even a monument erected in his honor? How did small business owners take advantage of this? They came up with the idea of offering a soft toy "Waiter" as an additional product to their products (having specially ordered a batch from China). Here you have simple, visual and, what is important, effective trendspotting applied in business.
6 Simple Tips for Monitoring Future Trends
Deep and high-quality trend spotting is probably only possible with the use of artificial intelligence, and yet there are ways to study consumer demand at the earliest stages of its formation. What advice can be given to entrepreneurs and businessmen?
Listen to what your customers are saying.
Take a closer look at your audience, study the needs of the potential buyer. What does he expect from you? Communicate actively and monitor how his requests change. This is what any businessman does when he is just starting his business. It is important to collect as much information about the target audience as possible and continuously monitor the situation, updating the data.
What is meant by the inbound process? Regular surveys. They not only provide feedback (which is, of course, very valuable in itself), but also help track changing needs, and sometimes even provoke the formation of new ideas. It is possible that a new trend will be born precisely in the process of discussing your project.
Moreover, for trend spotting it is not at all necessary to conduct your own reviews. Monitor reviews and products of other companies working with you in the same niche. Pay attention to how customers react to products similar to yours, what they praise, what they complain about. Take note of all this and use it in your work. Where to look for reviews? For example, on Amazon: there are a lot of them, and they are honest.