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Stick to a single chosen style in your design.

Posted: Tue Jan 28, 2025 10:49 am
by Maksudasm
When a profile is designed stylistically correctly, it not only looks beautiful, but also speaks of the professionalism of its owner. Of course, corporate colors (if any) should be present on the page.

Your own corporate style is a great way to promote yourself on Instagram: you will be remembered and will start to be recognized. If you have not developed your own style, then approach the choice of color scheme for your page with all responsibility (it is important to choose the base color well).

If you don't understand this very well, entrust the work to a designer. Believe me, in marketing, color is a pretty powerful promotion tool.

Take care of the design of the icons of current stories.

They look like small circles right estonia email list under the profile header. Design them in the same style as the entire page. Many users pay attention to them, which means sales are possible here too.

Use "eternal stories" for business packaging. A lot of valuable information for clients will fit and be saved there: price lists, product catalogs, new arrivals, promotion conditions, reviews, advice, etc.

Think about the layout of your posts.

It is bad if they are simply scattered across a showcase profile or landing profile (however, this is not suitable for other types of profiles either). Therefore, if you decide, for example, to work with a selling type of content in the “was/became” format, then allocate a separate strip in the feed for publications of this type.

Think through a content plan and try to stick to it. Then the feed will look neat and attractive, posts will appear regularly and in an orderly manner.


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Assessing the readiness of a business for franchising
There are several signs that indicate that your business may be suitable for franchising:

The business model has been successfully operating for many years now.

Or at least for a year. Estimated timeframes vary for different specific cases, but there should be enough time to understand how stable the business is.

Is the model scalable?

Not every business (with its own special nuances) is suitable for replicating in other cities or even countries.

Possibility of process automation

If all processes are not performed automatically, at some point you will simply lose control over the situation. And an uncontrolled business will not survive for long.

Unique features

This is what is most important to a potential client who wants to purchase a business through franchising.

Packaging a business into a franchise means that the buyer gets something unique, one hundred percent working and standing out from the competition. This could be, for example, a special product or a secret seasoning.

What would be your unique selling proposition in your particular case?