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Blog for business: creation, ideas, recommendations for maintaining

Posted: Tue Jan 28, 2025 10:49 am
by Maksudasm
The article explains:

Business Benefits of Blogging
Personal and corporate business blogs
3 Situations When a Company Absolutely Needs a Blog
7 Steps to Creating a Business Blog
Paid and Free Blogging Platforms
6 Best Online Platforms for Promoting a Business Blog
3 Misconceptions About Business Blogging
15 Great Blog Post Ideas
Measures to optimize the structure of a business blog
5 Final Tips for Blogging for Business

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How useful is a blog for business? And is vietnam email list it worth keeping at all? The opinions of entrepreneurs in this case are divided. Some believe that it is a waste of time and resources. Others are sure: the benefits of this tool are simply enormous.

To be fair, it should be said that the absolute majority are in favor. A content marketing strategy cannot be considered fully thought out without creating a special blog that not only attracts traffic to the company's website, but also actively works for its reputation.

Business Benefits of Blogging
The main goal of blogging is to make your company more recognizable. Most people know blogs like Texterra and Tinkoff Journal, which have made a significant contribution to the development of their owners' businesses. These are quite striking examples of such content, and not every company can organize something like this for itself, but even a small blog can influence the growth of an enterprise.

Let's make it clear right away: a business blog does not directly lead to increased sales, because it is not a website page or a landing page. But studies show that people who read a company's blog on a regular basis are 5-7 times more likely to become its real clients compared to random visitors to the company's website. That is, a blog makes the audience more loyal and pays for itself even if it requires investment in its maintenance. This is especially true for companies that sell expensive goods and services.

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The second important reason to start your own blog is the opportunity to demonstrate your expertise. This is especially relevant for those who offer themselves as a specialist (say, stylists, designers), whose business revolves around selling their own knowledge and skills. A personal business blog in this case is aimed at showing the target audience your competence and, thanks to this, awakening in them the desire to seek the service. In such a situation, it is important to post content relevant to the interests of your audience, and also to take into account the level of its complexity and depth.

In addition, a blog is a good tool for getting traffic through search engines. Using search engines, people want to find information about a product or the most profitable and easiest way to buy it. So they can go to a blog, and then to a store, if there is one.

By creating useful and marketing-savvy content, you can increase audience loyalty to both your product and your company.