The Role of Guest Posts in Expanding Reach to Niche Leads
Posted: Tue Jan 28, 2025 11:03 am
To begin constructing a provocative question-based pitch, it helps to start by identifying the enemy of your product or service (Note: this enemy might be something you’re very familiar with but may very well be a hidden one your customers are not). This enemy will help create rapid emotional clarity for your customer. If you’d like a quick digest on how to pick good enemies, watch this video.
Consider these solution-enemy pairings:
Solution Enemy
High-efficiency exercise machine Lack of time to exercise
Email tracking software Lack of insight about how customers interact with your emails
Modern sales training Sleazy salespeople and outdated sales tactics
Smart-home thermostat Wasting gambling data vietnam energy and money on heating & cooling
Discount mobile phone service High-priced providers with bad customer service
Next, simply craft a provocative question that doesn’t explicitly name the enemy, but rather, invokes it in the mind of your target buyer through the answer. In essence, the enemy should be your punchline.
For example:
Solution Enemy Provocative Question
High-efficiency exercise machine Lack of time to exercise Ever feel like you never have enough time to exercise?
Email tracking software Lack of insight about how customers interact with your emails Don’t you want to know what happens after you hit “send”?
Modern sales training Sleazy salespeople/outdated sales tactics Do you ever wonder why you don’t like talking to salespeople?
Consider these solution-enemy pairings:
Solution Enemy
High-efficiency exercise machine Lack of time to exercise
Email tracking software Lack of insight about how customers interact with your emails
Modern sales training Sleazy salespeople and outdated sales tactics
Smart-home thermostat Wasting gambling data vietnam energy and money on heating & cooling
Discount mobile phone service High-priced providers with bad customer service
Next, simply craft a provocative question that doesn’t explicitly name the enemy, but rather, invokes it in the mind of your target buyer through the answer. In essence, the enemy should be your punchline.
For example:
Solution Enemy Provocative Question
High-efficiency exercise machine Lack of time to exercise Ever feel like you never have enough time to exercise?
Email tracking software Lack of insight about how customers interact with your emails Don’t you want to know what happens after you hit “send”?
Modern sales training Sleazy salespeople/outdated sales tactics Do you ever wonder why you don’t like talking to salespeople?