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Posted: Wed Jan 29, 2025 3:11 am
YouTube is one of the most popular platforms for brand promotion. According tostatistics, about 54% of consumers say that the platform’s video content helps them make purchasing decisions. Whether you’re thinking about starting a YouTube channel or trying to improve your reach, it’s important to know the best time to post on the platform in 2023.
Unlike some usa cell phone number list other social platforms, YouTube doesn’t have a specific best time to post. However, based on research from Google, the video platform itself, and the experience of many agencies, we are ready to share with you our findings on the best time to post on YouTube in 2023.
We've previously written about the best days and hours for posting inTikTok,Instagram,TelegramAndFacebook. We recommend that you read the articles to improve your social media marketing efforts.
Best Time to Post on YouTube
Interesting YouTube statistics:
In total, YouTube content creators upload more than 500 hours of video content to the platform every minute.
55% of all Google search results contain at least one YouTube video.
On average, users spend 19 minutes a day on YouTube .
The most popular genres on YouTube are: entertainment, children's entertainment and animation, music and dance.
The two most common reasons people watch YouTube videos are to relax and have fun.
More than 70% of videos viewed by YouTube users were recommended by the platform's algorithm.
62% of companies post video content on YouTube.
90% of people say they discovered new brands or products thanks to YouTube.
Does Posting Time Matter to YouTube's Algorithms?
YouTube's indexing algorithm, also called the "search and discovery system," decides which videos will appear in a user's feed. The algorithm tries to guess which videos will be of interest to visitors based on factors ranging from viewing history and search queries to likes and comments.
It’s worth noting that unlike other social media platforms, YouTube doesn’t display recently published content in chronological order. Instead, the platform takes time to process and index videos before they start showing up on most viewers’ homepages or in search results.
YouTube receives hundreds of thousands of hours of video content uploaded, and even the best post can easily get lost in the swirl of new videos if you choose the wrong time to post. The platform’s algorithms are best served by publishing content when:
your target audience will be online and willing to spend time watching videos on the platform;
your video will encounter the least amount of similar content.
According to the studySocialPilot, it is recommended to publish videos to YouTube a few hours before the expected best posting time for your channel. This way, you take into account the time it may take YouTube to index the video before the moment when your audience is most active on the platform. This way, the chances of your audience seeing your latest post are much higher.
For example: Let's say the best time to post on your channel is between 6pm and 9pm on Friday . If you want to get maximum engagement, you should upload your videos a few hours earlier, i.e. between 1pm and 3pm on Fridays .
Research: What's the Best Time to Post on YouTube?
As mentioned, there is no exact answer to this question, as the ideal time to publish depends on many factors. You can take into account the results of average studies and use them as a starting point for your strategy. We share with you the most interesting results:
According to research by Social Pilot , the best time to post videos on YouTube is between 2:00 PM and 4:00 PM EST on weekdays and weekends .
According to a study by Tubefilter , the worst months to post on YouTube are May and September . This is because these are transitional months for schoolchildren, students, and workers. At such times, people are busy and do not have much time to watch a lot of video content.
According to a report from Hubspot , the best days to post are Friday, Saturday, and Sunday .
Best Time to Post on YouTube
Photo: Hubspot
So, if we take into account the research results, we can draw the following conclusions regarding the best time to post on YouTube in 2023:
The best days and times to post are Friday (18:00, 19:00, 20:00, 21:00), Saturday (15:00, 16:00, 17:00, 18:00) and Sunday (12:00, 13:00, 14:00, 15:00).
Worst days to post : Monday, Tuesday, Wednesday.
Worst hours to post : 06:00 to 09:00, 21:00 to 00:00, 09:00 to 00:00.
Best months to publish : All year round except May and September.
In terms of posting frequency, posting videos at least once a week on a consistent schedule is standard practice. This will help you gradually increase engagement, but it all depends on your brand niche. Keep an eye on your competitors to see how often they post videos and whether it’s helping you grow.
Read also : Business YouTube Channel: Tips for Creation, Design, and Promotion
Best Time to Post YouTube Shorts
It's important to understand that most of the information about the best time to post on YouTube is for long videos, not short ones. Why is that? Because there are different algorithms for long videos and short videos.
In an interview with Creator Support, YouTuber Todd Shermantold, that the platform decided to split the algorithm into separate, independent parts shortly after the launch of Shorts. According to Todd Sherman, the developers do not want the Shorts format to dominate users' feeds.
Since YouTube Shorts is a relatively new format, information about the best time to publish them is limited. That's why we recommend focusing on the following metrics:
The target audience is one of the key factors when publishing YouTube Shorts. Different demographics have different online behaviors. The best time to publish content depends on the age, location, and interests of your target audience.
Time Zone : If you are an international brand that has an audience from different parts of the world, then you need to consider the time zones of your followers and adjust your posting schedule accordingly. You may need to post videos at night to maximize reach among the largest segment of your target audience.
Content Type : Some types of content, such as educational videos or how-tos, are best posted during the workday when your audience is likely to be looking for informational content. Additionally, lighter content, such as entertaining vignettes, sketches, or challenges, may perform better in the evening or on weekends.
While there is no hard and fast rule about the best day of the week to post, many brands and influencers have found that posting a short video on Mondays and Tuesdays can generate more engagement from viewers. This may be because at the beginning of the week, people are primed to consume short, entertaining videos that will quickly lift their spirits without taking up too much of their time.
Having looked at the factors that influence the ideal time to post YouTube Shorts, we can draw some conclusions. So, the best time to postYouTube Shorts– These are weekdays, especially Mondays and Tuesdays , during peak hours for your target audience. Peak activity times depend on the demographics of your target audience, but they typically fall between 12:00 PM and 3:00 PM and 7:00 PM and 10:00 PM .
However, we recommend not to focus on a specific time frame. Analyze the results of your posts and make adjustments if necessary. The ideal time to post YouTube Shorts may change as your target audience and their online behavior evolves.
Unlike some usa cell phone number list other social platforms, YouTube doesn’t have a specific best time to post. However, based on research from Google, the video platform itself, and the experience of many agencies, we are ready to share with you our findings on the best time to post on YouTube in 2023.
We've previously written about the best days and hours for posting inTikTok,Instagram,TelegramAndFacebook. We recommend that you read the articles to improve your social media marketing efforts.
Best Time to Post on YouTube
Interesting YouTube statistics:
In total, YouTube content creators upload more than 500 hours of video content to the platform every minute.
55% of all Google search results contain at least one YouTube video.
On average, users spend 19 minutes a day on YouTube .
The most popular genres on YouTube are: entertainment, children's entertainment and animation, music and dance.
The two most common reasons people watch YouTube videos are to relax and have fun.
More than 70% of videos viewed by YouTube users were recommended by the platform's algorithm.
62% of companies post video content on YouTube.
90% of people say they discovered new brands or products thanks to YouTube.
Does Posting Time Matter to YouTube's Algorithms?
YouTube's indexing algorithm, also called the "search and discovery system," decides which videos will appear in a user's feed. The algorithm tries to guess which videos will be of interest to visitors based on factors ranging from viewing history and search queries to likes and comments.
It’s worth noting that unlike other social media platforms, YouTube doesn’t display recently published content in chronological order. Instead, the platform takes time to process and index videos before they start showing up on most viewers’ homepages or in search results.
YouTube receives hundreds of thousands of hours of video content uploaded, and even the best post can easily get lost in the swirl of new videos if you choose the wrong time to post. The platform’s algorithms are best served by publishing content when:
your target audience will be online and willing to spend time watching videos on the platform;
your video will encounter the least amount of similar content.
According to the studySocialPilot, it is recommended to publish videos to YouTube a few hours before the expected best posting time for your channel. This way, you take into account the time it may take YouTube to index the video before the moment when your audience is most active on the platform. This way, the chances of your audience seeing your latest post are much higher.
For example: Let's say the best time to post on your channel is between 6pm and 9pm on Friday . If you want to get maximum engagement, you should upload your videos a few hours earlier, i.e. between 1pm and 3pm on Fridays .
Research: What's the Best Time to Post on YouTube?
As mentioned, there is no exact answer to this question, as the ideal time to publish depends on many factors. You can take into account the results of average studies and use them as a starting point for your strategy. We share with you the most interesting results:
According to research by Social Pilot , the best time to post videos on YouTube is between 2:00 PM and 4:00 PM EST on weekdays and weekends .
According to a study by Tubefilter , the worst months to post on YouTube are May and September . This is because these are transitional months for schoolchildren, students, and workers. At such times, people are busy and do not have much time to watch a lot of video content.
According to a report from Hubspot , the best days to post are Friday, Saturday, and Sunday .
Best Time to Post on YouTube
Photo: Hubspot
So, if we take into account the research results, we can draw the following conclusions regarding the best time to post on YouTube in 2023:
The best days and times to post are Friday (18:00, 19:00, 20:00, 21:00), Saturday (15:00, 16:00, 17:00, 18:00) and Sunday (12:00, 13:00, 14:00, 15:00).
Worst days to post : Monday, Tuesday, Wednesday.
Worst hours to post : 06:00 to 09:00, 21:00 to 00:00, 09:00 to 00:00.
Best months to publish : All year round except May and September.
In terms of posting frequency, posting videos at least once a week on a consistent schedule is standard practice. This will help you gradually increase engagement, but it all depends on your brand niche. Keep an eye on your competitors to see how often they post videos and whether it’s helping you grow.
Read also : Business YouTube Channel: Tips for Creation, Design, and Promotion
Best Time to Post YouTube Shorts
It's important to understand that most of the information about the best time to post on YouTube is for long videos, not short ones. Why is that? Because there are different algorithms for long videos and short videos.
In an interview with Creator Support, YouTuber Todd Shermantold, that the platform decided to split the algorithm into separate, independent parts shortly after the launch of Shorts. According to Todd Sherman, the developers do not want the Shorts format to dominate users' feeds.
Since YouTube Shorts is a relatively new format, information about the best time to publish them is limited. That's why we recommend focusing on the following metrics:
The target audience is one of the key factors when publishing YouTube Shorts. Different demographics have different online behaviors. The best time to publish content depends on the age, location, and interests of your target audience.
Time Zone : If you are an international brand that has an audience from different parts of the world, then you need to consider the time zones of your followers and adjust your posting schedule accordingly. You may need to post videos at night to maximize reach among the largest segment of your target audience.
Content Type : Some types of content, such as educational videos or how-tos, are best posted during the workday when your audience is likely to be looking for informational content. Additionally, lighter content, such as entertaining vignettes, sketches, or challenges, may perform better in the evening or on weekends.
While there is no hard and fast rule about the best day of the week to post, many brands and influencers have found that posting a short video on Mondays and Tuesdays can generate more engagement from viewers. This may be because at the beginning of the week, people are primed to consume short, entertaining videos that will quickly lift their spirits without taking up too much of their time.
Having looked at the factors that influence the ideal time to post YouTube Shorts, we can draw some conclusions. So, the best time to postYouTube Shorts– These are weekdays, especially Mondays and Tuesdays , during peak hours for your target audience. Peak activity times depend on the demographics of your target audience, but they typically fall between 12:00 PM and 3:00 PM and 7:00 PM and 10:00 PM .
However, we recommend not to focus on a specific time frame. Analyze the results of your posts and make adjustments if necessary. The ideal time to post YouTube Shorts may change as your target audience and their online behavior evolves.