Google Maps screenshot with user
Posted: Wed Jan 29, 2025 3:38 am
Zoon;
Flamp;
2GIS;
Otzovik;
Tripadvisor.
Depending on the specifics of a particular area, the set of key resources will differ . For financial organizations, for example, reviews on top aggregators like banki.ru are important , and if we talk about the automotive sector, then it is more important to monitor the mood on sites like drom.ru.
Brands aimed at working with businesses often use the same review sites as B2C companies, adding to them industry platforms with reviews of agencies, services, etc. (for example, Otzyvmarketing.ru). In addition, it makes sense for B2B companies to monitor their legal entity cards on large specialized platforms (among them RBC Companies; Sbis, etc.)
Why is it important to work with reviews on maps
Why is it important to work with reviews on maps
Working with reviews can be equally useful for local brands that philippines telegram data need customers from certain regions. There are some very noteworthy studies of popular delivery restaurants with an online reputation. They confidently confirm the impact of working with reviews on a site's ranking: the number of customer reactions on map services (Yandex.Maps and Google Maps) and the presence of responses to these reactions are important. That is, brands that do not engage with their audience may receive a lower rating from search engine algorithms.
Having a representative office in mapping services makes sense even for companies that work exclusively online. At the same time, it is not at all necessary to receive and serve clients on site. It is enough to simply indicate the current address where your office is located for employees working on current tasks.
In addition to comments and reviews, do not forget to also monitor your organization's rating in map services. Because users, as a rule, pay attention to brands with four or five stars. While commercial points with a rating below four are not considered by many at all. Try to motivate customers to give higher ratings after visiting physical points. In the conditions of active competition, a high rating on map services will help your business win the fight for the target audience.
Active work with reviews helps successful companies increase customer loyalty and grow in search results for geo-dependent queries.
Flamp;
2GIS;
Otzovik;
Tripadvisor.
Depending on the specifics of a particular area, the set of key resources will differ . For financial organizations, for example, reviews on top aggregators like banki.ru are important , and if we talk about the automotive sector, then it is more important to monitor the mood on sites like drom.ru.
Brands aimed at working with businesses often use the same review sites as B2C companies, adding to them industry platforms with reviews of agencies, services, etc. (for example, Otzyvmarketing.ru). In addition, it makes sense for B2B companies to monitor their legal entity cards on large specialized platforms (among them RBC Companies; Sbis, etc.)
Why is it important to work with reviews on maps
Why is it important to work with reviews on maps
Working with reviews can be equally useful for local brands that philippines telegram data need customers from certain regions. There are some very noteworthy studies of popular delivery restaurants with an online reputation. They confidently confirm the impact of working with reviews on a site's ranking: the number of customer reactions on map services (Yandex.Maps and Google Maps) and the presence of responses to these reactions are important. That is, brands that do not engage with their audience may receive a lower rating from search engine algorithms.
Having a representative office in mapping services makes sense even for companies that work exclusively online. At the same time, it is not at all necessary to receive and serve clients on site. It is enough to simply indicate the current address where your office is located for employees working on current tasks.
In addition to comments and reviews, do not forget to also monitor your organization's rating in map services. Because users, as a rule, pay attention to brands with four or five stars. While commercial points with a rating below four are not considered by many at all. Try to motivate customers to give higher ratings after visiting physical points. In the conditions of active competition, a high rating on map services will help your business win the fight for the target audience.
Active work with reviews helps successful companies increase customer loyalty and grow in search results for geo-dependent queries.