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You need to maintain contact with your customers Because it allows you to extract potential customers with a high purchasing intent It is still the primary means of communication today. Even now, in the age of widespread SNS, e-mail remains the primary means of communication. According to the " Survey Report on Information and Communication Media Usage Time and Information Behavior " published by the Ministry of Internal Affairs and Communications, the usage rate of e-mail exceeds that of SNS among people in their 40s and older, even as of 2021.


Chapter 2 2-4 Comparison of communication dominican republic telegram database media ②Source: Ministry and Communications FY2021 Survey Report on Information and Communication Media Usage Time and Information Behavior In business, the use of chat tools for internal communication is on the rise, but email is still the most commonly used method for contacting people outside the company. Therefore, email marketing using email is useful for acquiring customers and building relationships. You need to maintain contact with your customers In order to lead customers to purchase or F2 conversion (repeat purchase), it is necessary to continue to maintain contact with customers.


If communication with customers is insufficient, there is a high possibility that they will move to a competitor. The higher the unit price of the product or service, the longer the consideration period, so it is important to continuously nurture leads through email marketing. For more information on the concept of "lead nurturing," which is essential for successful email marketing, please see the article below. What is lead nurturing? Explaining the basics and preparations before implementation What is lead nurturing? Explaining the basics and preparations before implementation Because it allows you to extract potential customers with a high purchasing intent Efficiency in marketing and sales is essential to increasing revenue.