! How to create and romania cell phone number list configure GA4 is described in detail in ourchecklist.
The first thing you should do after setting up and creating GA4 is to enable “ enhanced dimension” .
To do this, go to the "Administrator" - "Data Streams" section of the resource you are working with. Go to the "Web" tab and make sure that "Advanced Measurement" is enabled.
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Next, migrate your conversions from Universal Analytics. Google has rolled out a tool for this purpose.transferring your conversions to GA4.
A tool for transferring your conversions to GA4.
For each goal you select, the tool automatically performs the following actions on your connected Google Analytics 4 property:
creates a new event;
refers to it as conversion.
If you don't have conversions set up, you'll need to use Google Tag Manager to set up a custom HTML tag and create events.
Once the events appear in GA4, all you need to do is go to the main menu and click Setup > Events and check the ones you want to apply as a conversion.
Read also : PPC Advertising: Startup Tips and Common Mistakes to Avoid
Sessions and Users: What's Specific About These Metrics in GA4
Sessions and users are the first indicators that analytics records, because everything starts with a session. Conversion is the next factor that may or may not happen. By the way, even the absence of conversions is also an indicator that says it's time to improve
So let's figure out how these parameters are arranged in Google Analytics 4.What are sessions and events in Google Analytics 4?
As we mentioned above, Google Analytics 4 statistics are not session-based, but event-based. So when a PPC specialist wants to get information about a session, he encounters events. The system records each session thanks to the automatic event "session_start" and shows data on two types of identifiers at once:
ga_session_id shows the sessions during which the event or events occurred;
ga_session_number shows the number of sessions that a specific user has had so far.
So what do we see? GA4 records much more data about a user's visit and interactions on a site. Sales specialists can follow the entire path of a potential client, as well as compare the actions of the same user on different days and in different situations.
In addition, there is another important difference from the old version of the analytics tool - for Universal Analytics, a session that started one day and ended another will be split into two different sessions, while for GA4 such a session will be one. Don't worry, it will be taken into account in the statistics for each of the days it lasted.
Google explains that this allows it togive more accurate resultswith a low error rate. At the same time, the companythey warn, that because of this the number of sessions may differ slightly from those calculated by the previous method.
Another difference in session analytics is that Google Analytics 4 removes the bounce rate. Instead, you can track acquired sessions. That is, sessions that lasted at least 10 seconds, had at least one conversion, or at least two page views. So instead of average session duration, we now have average acquisition time per session .
Features of the "Users" metric in Google Analytics 4
For Universal Analytics, the main metric is " All Users". While for GA4, " Active Users" is important.
What is an active user? One for whom at least one attracted session was registered . That is, we see that the difference in emphasis between sessions and events also affects the main indicators of the number of users of your site.
This can be both an advantage and a disadvantage of Google Analytics 4. On the one hand, the tool provides more valuable information, filters out “empty” views, but on the other hand, it distorts the overall picture. Of course, a user who has already interacted with your site in some way is more valuable in terms of sales. He is probably more interested.
Fortunately, Google Analytics 4 has not completely removed information about all users. It is somewhat more difficult to “dig into” it, but it is possible. To do this, open the “Overview” tab and create a personal report using one of the suggested templates.
personal call for one of the registered templates