How Press Releases Can Position Your Brand for More Leads
Posted: Wed Jan 29, 2025 4:03 am
Running high-impact sales discovery is hard. Of course, going in prepared, listening intently, and even ordering your discovery questions in just the right way can have a massive impact. But choosing the right questions to ask in the first place is critical!
Unfortunately, buyers don’t like answering most of the discovery questions you ask them. Our brains are hardwired to prefer a particular type of conversation.
The Questions We Like Most
In a study conducted at Harvard gambling data asia University, researchers Diana Tamir and Jason Mitchell noted that 30–40% of everyday speech is used to inform others about our own subjective experiences. In fact, by nine months of age, babies are observed attempting to draw others’ attention to elements of their environment they find of particular interest. And regardless of where we might live in the world, most of the time we spend communicating with other people involves sharing our knowledge, perspectives, and opinions with them.
Unfortunately, buyers don’t like answering most of the discovery questions you ask them. Our brains are hardwired to prefer a particular type of conversation.
The Questions We Like Most
In a study conducted at Harvard gambling data asia University, researchers Diana Tamir and Jason Mitchell noted that 30–40% of everyday speech is used to inform others about our own subjective experiences. In fact, by nine months of age, babies are observed attempting to draw others’ attention to elements of their environment they find of particular interest. And regardless of where we might live in the world, most of the time we spend communicating with other people involves sharing our knowledge, perspectives, and opinions with them.