Leverage your testimonials to attract new prospects.
Posted: Wed Jan 29, 2025 4:07 am
Put a plan of action in place to maximize their power and get the message out there! Think about how you can communicate your testimonials in your prospecting activities.
Add them to emails, cold calling scripts, marketing materials, or an upcoming event. Make one or two an offer after a webcast. I often refer to testimonials during prospecting calls, picking out the results or a good quote.
They become my stories when I’m delivering a webcast, and philippines telegram data examples when I talk about how we help other clients.
Strong testimonials make prospects long to engage you – especially when times are tough and companies are cutting expenditures.
They see you as the answer to their prayers. Add them to your sales kit and you’ll soon find prospects asking you to engage with them.There aren’t many certainties in selling. What works well for one person can be a dead end for another, and what looks like a sure sale can easily deteriorate into a missed opportunity. One thing you can count on, however, is that a lack of strong, qualified leads will always be a stumbling block on the way to new business.
In that way, prospecting and lead generation are somewhat unique activities. While you can be a strong presenter, closer, or negotiator, none of that will ever matter if you don’t have enough leads to work with. And yet, coming up with a full sales pipeline is a constant challenge for sellers in every field and industry.
Here are a few of the common reasons why you don’t have enough leads:
Prospecting and selling are different skills. Great salespeople aren’t always great lead generators. They may be fantastic account managers, or perfect when it comes to closing warm leads, but struggle to find new opportunities from scratch.
Nobody likes awkward conversations. There are entire books and seminars devoted to “cold call reluctance,” and they all come down to the same thing: nobody likes calling strangers and asking for business. Most of us don’t enjoy receiving those calls, and so you certainly don’t relish making them!
Add them to emails, cold calling scripts, marketing materials, or an upcoming event. Make one or two an offer after a webcast. I often refer to testimonials during prospecting calls, picking out the results or a good quote.
They become my stories when I’m delivering a webcast, and philippines telegram data examples when I talk about how we help other clients.
Strong testimonials make prospects long to engage you – especially when times are tough and companies are cutting expenditures.
They see you as the answer to their prayers. Add them to your sales kit and you’ll soon find prospects asking you to engage with them.There aren’t many certainties in selling. What works well for one person can be a dead end for another, and what looks like a sure sale can easily deteriorate into a missed opportunity. One thing you can count on, however, is that a lack of strong, qualified leads will always be a stumbling block on the way to new business.
In that way, prospecting and lead generation are somewhat unique activities. While you can be a strong presenter, closer, or negotiator, none of that will ever matter if you don’t have enough leads to work with. And yet, coming up with a full sales pipeline is a constant challenge for sellers in every field and industry.
Here are a few of the common reasons why you don’t have enough leads:
Prospecting and selling are different skills. Great salespeople aren’t always great lead generators. They may be fantastic account managers, or perfect when it comes to closing warm leads, but struggle to find new opportunities from scratch.
Nobody likes awkward conversations. There are entire books and seminars devoted to “cold call reluctance,” and they all come down to the same thing: nobody likes calling strangers and asking for business. Most of us don’t enjoy receiving those calls, and so you certainly don’t relish making them!