How to Set Up Localized Lead Nurturing Sequences for Different Time Zones
Posted: Wed Jan 29, 2025 4:14 am
Crafting your business case for maximum impact
In the past, I’ve spoken about the critical role that connecting with your customers on an emotional level plays when it comes to converting modern buyers. I’ve also covered how using data can help produce that emotional contrast in the mind of our customers. After all, if your goal is to move someone from their position to yours, it’s important for your business case to help them understand the difference between their current state and the potential future state your solutions can help them attain.
But given what you now know about gambling data hong kong denominator neglect, consider how you might position the quantifiable value of that future state.
For example, suppose that your solution can automate a manual, time-consuming business process for your customer. In this case, you might describe the benefits of your solution as an efficiency gain. Which one of the following two value propositions feels more compelling?
Our solution can increase your efficiency by 10%
Our solution can save you 20 hours per month.
Assuming these two options are mathematically equivalent, both convey the value of time savings. But the second option produces more emotional contrast in our minds because we can more vividly picture what we could do with 20 hours of extra time versus a more abstract 10% gain.
In the past, I’ve spoken about the critical role that connecting with your customers on an emotional level plays when it comes to converting modern buyers. I’ve also covered how using data can help produce that emotional contrast in the mind of our customers. After all, if your goal is to move someone from their position to yours, it’s important for your business case to help them understand the difference between their current state and the potential future state your solutions can help them attain.
But given what you now know about gambling data hong kong denominator neglect, consider how you might position the quantifiable value of that future state.
For example, suppose that your solution can automate a manual, time-consuming business process for your customer. In this case, you might describe the benefits of your solution as an efficiency gain. Which one of the following two value propositions feels more compelling?
Our solution can increase your efficiency by 10%
Our solution can save you 20 hours per month.
Assuming these two options are mathematically equivalent, both convey the value of time savings. But the second option produces more emotional contrast in our minds because we can more vividly picture what we could do with 20 hours of extra time versus a more abstract 10% gain.