Account Prioritization System

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Potential
The next characteristic you will use to analyze your clients is potential.

Look at each of your clients and decide if they have a low potential or a high potential to provide more revenue.

You can measure potential with pure revenue or likelihood of expansion. A client with high potential might be one that can spend more money on one product, or it might be one that may be interested in more of your products or services.

Four Client Categories
Next use levels of engagement and amount of potential to divide your clients into four different categories. These classifications will tell you how much time to spend with each client to make your business more lucrative.

Think of your clients’ level of engagement as the vertical axis and their amount of potential as the horizontal axis on a graph. Each of your clients will fall into one of the quadrants on the graph.


Maintenance Accounts
The first classification, Maintenance Accounts, includes belize telegram data clients with low potential to grow but high levels of engagement. These accounts are worth maintaining because the clients are buying a product from you and helping you make more money.

Key Accounts
Key Accounts are those that have high levels of engagement and increasingly high potential. Usually these are clients that are innovative and expanding.

These clients have high potential to spend more money on your business and they are already highly engaged, which makes them an excellent source of revenue.

Service Accounts
Clients that treat your business as a vendor and don’t have much room for growth or more engagement are classified as Service Accounts. Generally these accounts don’t expand very much.