Suitable for a wide range of purposes

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With the spread of the Internet, it is becoming increasingly important to utilize Internet advertising to make people aware of and purchase your company's services and products.

However, many people may not know what types of advertising methods are available for Internet advertising or what their advantages and disadvantages are.

Here we will introduce display advertising as a typical example of internet advertising.

In addition to display hong kong cell phone number list advertising, another typical advertising method is listing advertising.

We will also introduce the differences in how display ads and listing ads work, as well as their advantages and disadvantages, and costs.



Table of Contents [Hide]

1. How display advertising works
2. Difference between display ads and listing ads
3. Benefits of Display Advertising
4. Disadvantages of Display Advertising
5. Display advertising costs
6. Key points for increasing effectiveness of display ads
7. Use display ads to get results
8. Summary


How display ads work


Here, we will first introduce how display ads work and what their features are.



What is Display Advertising?
Display ads are ads that appear around the edges of websites or as banners, combining an image or photo with a description.

Using the display advertising system, it is also possible to display ads with visual effects such as moving ads and emphasized text lines.

Because display ads are posted on websites, they are often linked to the content of the website, and are therefore also known as contextual ads.



Characteristics of Display Advertising
Here are three features and effects of display advertising:





Display advertising is structured to serve a wide range of purposes.

It is possible to approach potential users who are not yet aware of their needs, advertise with the objective of encouraging them to make a purchase or provide a service, or advertise to raise awareness of your company's services and products.



Low cost per click

Secondly, display ads tend to have a lower cost per click.

For example, listing ads cost between 100 and 500 yen, and even ads using app media such as Facebook and Instagram cost between 100 and 200 yen per click.

On the other hand, display ads can cost anywhere from 10 to 100 yen.

This is because, due to the way display advertising works, it is likely to catch the eye of many users and there are many ad slots, so the cost per click tends to be kept low.



Two types of targeting

There are two types of targeting available for display ads.

One type is called the semi-potential group, which are users who have interest but have not yet expressed the desire to purchase, and the other type is called the potential group, which are users who are not currently interested, but for whom there seems to be a demand.

Display advertising is an effective way to reach these users.



How to Choose the Right Lead Generation Strategy?
Important points to remember when choosing lead generation strategies


In recent years, with the advancement of IT, attention has been focused on B2B marketing, which allows products and services to be promoted and sold efficiently to a large number of companies .

On the other hand, with the diversification of methods and technologies,
many people may not know where to start.
Therefore, this document explains the important lead acquisition measures for customer acquisition.






The difference between display advertising and listing advertising


Here we will explain the differences in effectiveness, cost, and features between display advertising and listing advertising.



Target Audience
Display ads and listing ads have different target audiences.

Due to the way listing ads work, the primary approach is to approach the latent market, whose needs are already known, and the potential market, whose interest is already present.

On the other hand, display advertising allows ads to be placed in a wide range of locations, so it is primarily used to approach potential and semi-potential customers.



Where your ads appear
Listing ads are ads that appear at the top of search results when you search for keywords on the Internet.

Since this is a search result, only the title and a brief description are displayed.

Therefore, when it comes to listing ads, you need to narrow down your focus to the title, description, etc. and consider how to approach them effectively.

On the other hand, display advertising involves displaying images, photos, and descriptions around a website or in banner ads.

This allows you to approach users visually and display ads in a variety of ways.



Cost per click
The advertising costs for display ads and listing ads are different.

Display ads cost between 10 and 100 yen per click, while listing ads cost between 100 and 500 yen.

The system of listing ads is better able to approach more obvious needs, and the ad space is limited as only two or three results can be displayed for each search keyword, so costs tend to be higher.