What to pay attention to? Advergaming is not a tool for everyone. Small and medium businesses, as a rule, do not have a budget for its development. It is also not used in B2B and when promoting luxury products. Advertising games are organized by giants like Magnit or Tinkoff, and, it must be said, the results are impressive.
In this article:
The concept of advertising game
Objectives and advantages of the advertising game
Differences between taiwan mobile phone number example advergame and gamification, advertising in games and transmedia
Types of advertising games
Rules for creating an advertising game
Errors when launching an ad game
What to consider when developing an advertising game
Examples of successful and unsuccessful advertising games
Frequently asked questions about ad games
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The concept of advertising game
The term Advergaming is derived from the words advertisement and gaming. The point is that the promotion of a product or brand is carried out using computer games.
The concept of advertising game
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This marketing technique can be implemented in two ways:
offer online games to website visitors in order to interest potential customers and/or present a new product to the audience;
create your own games (advergames), which allows you to effectively present the positive aspects of the product being sold.
Advertising games are developed with one purpose in mind - to promote the products being manufactured. Their content must be inextricably linked to the brand, therefore it is not enough to take a standard version and distribute it under your own trademark. But the product itself may not occupy a central place in the game.
An example is the online quest "Agent 92", used to promote a new model of Panasonic mobile phone. Here, the participant, while passing levels, simultaneously learned about the functionality of the device.
The concept of advertising game
Source: shutterstock.com
The game takes about 8-10 minutes to complete - during this time the organizer can gather information, tell about himself or make a vivid impression.
The process forms the basis for the buyer's subsequent interaction with the product and can sometimes prompt them to make spontaneous purchases.
Thanks to advergaming, it is possible to create a recognizable brand and hold the attention of customers for a long time, establish relationships with potential consumers, and ensure high traffic to the resource. An exciting game helps to quickly achieve marketing goals by developing a brand image in combination with constant audience research.
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Objectives and advantages of the advertising game
What are its benefits?
Advertising games and promotions provide easy communication with the audience . People themselves express a desire to participate in the fun.
Ease of customization . The game can be original or based on an existing format, but it always has a signature style and gives an idea of the brand.
Possibility of mass passion . Users develop an attachment to the game, they often begin to actively recommend it to others.
Full control capability . Any user contact with the game can be recorded. This allows you to find out such data as the duration of participation in it, the frequency of its launch and the type of device used.
Let's dwell on the most important characteristics of advertising games and their advantages: