What is copywriting? See meaning, techniques and tips!

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See how copywriting works, a sales strategy widely used on the internet. Learn how to produce texts to win more customers!
You may not know what copywriting actually is. But I guarantee that at some point in your life, you have consumed content that used this strategy.

This is because the use of copywriting is almost a rule in the marketing and sales market today – the concept is practically a determining factor in closing sales.

Therefore, if you are a professional who wants to optimize your results, or a writer looking for more knowledge , I suggest you continue reading this article.

Here I will explain to you what copywriting is – and what it is not –, the main macedonia number dataset you need to master to be a copywriter, and also practical tips for creating the perfect copy.

Let's go?!

illustration of a person writing a text on the computer; in front, the text What Is Copywriting?
Index

What is copywriting?
Are copywriting and advertising writing the same thing?
What are the main copywriting techniques?
Mental triggers
Authority
Social approval
Scarcity
Reciprocity
Urgency
Transformation
Storytelling
Promise
Offer
Is copywriting manipulation?
Persuasion vs. Manipulation
What do you need to make a perfect copy?
1. Know the audience
Don't be too technical
Be as objective as possible
Never forget to review the content
Ask your questions
Receive posts in your email
What is copywriting?
Copywriting is nothing more than the art of persuading through words.

And for this to happen, specific techniques are used that lead the person to take the desired action.

After all, the main objective when writing a text using copywriting is to lead the reader to take action: buy a product, sign up for an event or download a material, for example.

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In this way, all content is created with the aim of attracting the reader's attention and gaining their trust so that, in the end, they do what you want.

Are copywriting and advertising writing the same thing?
Some time ago, before the term became popular among professionals in Brazil, copywriting was done by advertising writers.

It can be said that the main difference between copywriting and advertising writing is that the latter does not necessarily need to lead the reader to take immediate action.

In other words, advertising copy can be used to promote a product, service or idea, without the need for a call to action.

As I explained, copywriting's main objective is to convince the reader to do what you want.

As it is a relatively new concept in Brazil, many people also confuse copywriting with advertising, marketing and even journalism.

In a way, they are not wrong.

After all, to become a good copywriter it is important to be able to promote a product or service, to be able to attract the attention and interest of the public, and also to know how to use writing to communicate.

Therefore, it can be said that copywriting is the combination of these three professions.

What are the main copywriting techniques?
In addition to the concept of copywriting, it is important to understand how it is possible to construct a persuasive text that generates immediate action from the reader.

To do this, you need to know the main techniques used in copywriting. They are:

Mental triggers
This is one of the best-known terms when we talk about copywriting.

Mental triggers are mechanisms that the human brain uses to make decisions quickly, without having to rationalize all the time.

Although this technique is often used to manipulate consumers, it is possible to get the most out of it with honesty.