Whatsapp Business is the business version of the app, designed to offer personalized customer service and is ideal for small and medium-sized businesses. Free to download, it facilitates communication with customers and offers tools to automate, classify and speed up message responses.
The app works like the already well-known WhatsApp, but with specific features for the business environment. It allows you to create catalogs to display products and services, answer questions while customers are shopping, among other special tools. This article will present the features of this version of the app, and how it can be linked to a virtual VoIP number.
The importance of Whatsapp Business in the business environment
This application has been used worldwide for personal communication since 2009, and people have inevitably started using it for communication with clients as well, as it is a quick, practical and low-cost way to communicate. With the taiwan phone numbersdemand for the application to be used by companies, Versão Business was created in 2018, which combines all the services of the usual application with tools aimed at companies, enabling professional service in the application that until then was designed for personal use.
WhatsApp Business is used by companies worldwide and is constantly updated based on the use and feedback of its users. It is an efficient tool that even allows the separation of personal contacts from professional contacts. It has a desktop version that allows access to all conversations and contacts from a laptop, work desktop computer or any device with internet, such as a tablet. The company can create its profile, with information such as commercial activity, website and email contact information, social networks and websites, location and others.
"It is widely used in the sales sector, as it has labels that help organize conversations, types of customers and contacts, facilitating negotiations and optimizing internal processes. New customer, new order, pending payment, payment made and order completed are some of the classifications of labels that help organize the sales funnel. It is also possible to have statistical information regarding use and communication with customers, such as messages sent, delivered, received and read.
The application allows the migration from the regular version to the corporate version, so if the company already used WhatsApp as a tool, it is possible to migrate contacts and conversations to the new version in a simplified way. Anyone can contact the company that uses this feature from their personal WhatsApp, while the company needs to install the specific WhatsApp Business application to contact customers.
One of the most sought-after features on the app is the automatic response for new contacts. When a new customer contacts the company outside of business hours or when there is no one available at the time, they receive a personalized message. WhatsApp Business allows you to centralize communication with the customer through a single channel, which has features such as sending photos and videos, the possibility of making calls and video conferences, securely and with a record of all contact.