19 Best Marketing Automation Tools in 2025 – With Reviews!

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1 What is a Marketing Automation Tool?
2 Why use Marketing Automation?
3 19 Best Marketing Automation Tools in 2025
4 How to Identify Your Needs Before Hiring a Marketing Automation Tool?
Updated on 01/08/2025

A marketing team is essential for any company, after all, there is no shortage of demands in this sector.

That said, imagine how much your workflow taiwan number dataset improve with the implementation of automation software.

Marketing automation tools allow your team to focus time and attention on other revenue-generating efforts, while the software handles time management, optimization, customer service, and other processes.

With this in mind, Leadster has selected the 19 Best Marketing Automation Tools for 2025 in this article. Check it out!

What is a Marketing Automation Tool?
What is a Marketing Automation Tool?
The marketing automation tool is software responsible for centralizing information and automated routines for sales and marketing processes .

Some of the tool's functions are: automation flows, lead assignment, email marketing, database segmentation, lead generation and monitoring, A/B testing and reporting.

Additionally, it groups data, determines automation rules , analyzes leads , encompasses content creation capabilities , and also integrates with other software .

Why use Marketing Automation?
Why use Marketing Automation?
In addition to the functions listed above, the key point in using marketing automation tools is to automate your processes in order to optimize working time and improve your company's results .

Automation software will provide you with:

Greater efficiency in the sales funnel;
Greater efficiency in sales;
Better communication with the customer;
Lead nurturing;
Cost reduction; and
Preparing the lead for the purchase decision.
Also read: 8 Best WordPress Plugins to Generate More Leads
19 Best Marketing Automation Tools in 2025
Now that you know what automation is, what the function and importance of this software are, let's look at the 19 best marketing automation tools in 2025!

Read also: Discover the Best Chatbots on the Market to use in 2025
1. RD Station Marketing, the Best Combination for your Strategy
RD Station Marketing
The digital marketing reference in Latin America, Resultados Digitais, offers a leading marketing automation tool in Brazil, RD Station Marketing .

Its main functions are:

Scheduling and sending emails ;
Feeding of nutrition flows;
Creation of landing pages;
Social media, blog and SEO management;
Lead analysis;
Pop-ups;
Contact management;
Integrations with various tools .
Prices and plans vary depending on the objective, i.e. whether the use will be aimed at the marketing or sales team. However, monthly fees start at R$50.00 for the light plan.