Step by Step: How to Get Qualified Leads in 2025

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Fernanda Andreazzi
/ Lead Generation / Step by Step: How to Get Qualified Leads in 2025
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1 What is a Lead in Marketing?
2 The 5 Pillars of Lead Generation
3 What is the Best Way to Capture Leads?
4 How to Get a Free Lead List?
5 How Much Does It Cost to Generate Leads?
6 How to Generate Leads with Instagram?
7 Ways to Get Qualified Leads in 2025 — 15 Creative Ideas
Updated on 01/08/2025

“How to get leads?”

We are sure that this question crosses the afghanistan number dataset of every manager who needs to deliver sales results.

Much more than just getting new contacts, a good strategy captures qualified leads and thus boosts business results.

Do you want to find where your potential customers are, approach them in the right way and put time, staff and investment resources in the right places?

So check out the tips we’ve put together in this post.

What is a Lead in Marketing?
what is a lead in marketing
In marketing and sales, we call a lead a potential consumer who has provided contact information or personal information to your company.

Every time a visitor to your blog, website, Landing Page or other communication channels fills out a form , contacts your customer service team to ask a question or registers and, in addition, provides some personal information such as name, email, telephone number or other information, they stop being a visitor and become a lead, a potential customer.

Also read: Is Your Marketing Funnel “Congested”? Discover the Most Common Problems
What are Qualified Leads?
Not every contact generated is actually a consumer interested in your solution.

Often, even with the work of nurturing this contact throughout the purchasing journey, it will never become interesting for your sales team, for different reasons.

Some people may not be looking for the product your company offers.

Others may just be curious.

Others may still be interested, but may not have the necessary purchasing power.

When the lead is not yet ready to purchase, it needs to go through the nurturing and qualification processes to become a qualified lead , which is closer to the moment of purchase.