Page 1 of 1

An alternative to the apparel industry is costume rental

Posted: Wed Jan 29, 2025 7:51 am
by tanjimajha12
Specific examples of threats from competitors in the apparel industry include low-price stores such as MUJI and Shimamura.

In chic stores, overseas manufacturers such as "ZARA" and "GAP" are considered competitors. The apparel industry is an industry with many competitors.

In terms of the threat wuhan cell phone number list of new entrants, it can be said that it is relatively easy for new entrants to enter the apparel industry.



The reason is that it is an industry where even a small business can make a profit if they do their marketing well.          

Recently, online shopping has become more and more popular, so it can be considered a threat.

.

However, since UNIQLO sells everyday clothing at low prices, the threat of substitutes is thought to be small.



Bargaining power of buyers: The bargaining power of overseas buyers is lower than that of Japanese buyers, so we have adopted a strategy of expanding our business into overseas markets and this has produced good results.

In terms of the seller's negotiating power, it is important to note that labor costs in China and other countries are on the rise, so the seller's negotiating power is becoming stronger.



Convenience store industry (Seven-Eleven)


Specific examples of threats from competitors in the convenience store industry include major convenience store chains such as FamilyMart and Lawson, making it a highly competitive industry.

Also, it is important to note that Seven-Eleven has a strategy of opening stores in limited areas, so it is possible that Seven-Eleven stores will compete with each other.

The threat of new entrants in the convenience store industry is very high.



Because the barrier to entry for convenience stores is low, there are many stores, and it is not uncommon for new stores to suddenly reduce profits.

An alternative to convenience stores is the drug store.

They are larger than convenience stores and sell everyday items, so you can do all your shopping in one go, and the prices are often cheaper too. 

As a specific example, if drug stores start operating 24 hours a day, the profitability of the convenience store industry could decline.

It's all about marketing and knowing what your users want. 

  

The bargaining power of buyers is low because there is not much price difference between Seven-Eleven stores, but because there are so many stores, customers may move to other stores if a store is not cleaned or if the staff have a bad attitude.

The seller's bargaining power is overwhelmingly strong.

As has been reported in the news, the seller, Seven-Eleven headquarters, has strong negotiating power, while the store owners appear to be in a fairly weak position.



Points to note about the Five Forces Analysis


If you do not pay attention to certain points when using the Five Forces Analysis, you will not get the marketing results you expect.

So, let's take a look at some important points to keep in mind.

Be objective when analyzing
Consider the scope of your analysis


Be objective when analyzing


When conducting a five forces analysis, it is important to be careful not to incorporate subjectivity.

When it comes to the future prospects of your company, it's inevitable that wishful thinking will intrude.

As a concrete example, if an industry is predicted to grow at 20%, different people may consider 20% to be a high or low number.

If the results of the analysis of the five factors are interpreted subjectively, it will result in inconsistencies in your marketing and strategy planning.

Conduct an objective analysis by preparing data, verifying it, and conducting the analysis with multiple people rather than alone.



Consider the scope of your analysis
​​​​​​​

When conducting a five forces analysis, there are some things to keep in mind when setting the scope of analysis for the five factors.

As specific examples, when a web marketing company conducts analysis, the following two points are mentioned:

Should you target only web marketing companies or the entire IT industry?
Should the period be a one-year span or a six-month span?
The analysis results may change depending on the scope set, so it is important to clarify the purpose and meaning of the five forces analysis and consider whether it is necessary to include other business types and industries in the analysis.

Let's conduct a five forces analysis while keeping the above points in mind.